Use different landing pages
Posted: Sun Jan 19, 2025 5:33 am
On the other hand, assuming you create highly relevant ads and have managed to get them labeled as “above average” by Google, you can probably still improve your ad relevance.
Landing page experience is also taken into account by Google as a factor in calculating the Quality Score of your keywords.
Let’s say you have a great ad, but it’s been labeled as above average. In that case, your landing page experience is probably below average as well.
Here, the best thing to do is to test different estonia phone number resource landing pages and find the one that is most relevant to your keywords and ads. Try to find a page that includes some of the keywords in your ad group, or that includes some of the features you highlighted in your ad.
By changing your ads to lead to a better landing page, you can increase relevance and therefore improve the Quality Score for the keywords in the ad group, reducing the average CPC.
3. Create strongly related ad groups
Google is all about relevance, so creating well-themed keyword lists and ad groups is often a recommended best practice for setting up a campaign and achieving a good Quality Score.
Based on your business and your web page setup, you should structure your keywords and ad groups by different categories of products and services, which you provide and want to promote online.
Also, remember to take the lead who clicked on your ad to the web page where they will find the specific product they are looking for.
Once you do this, you will definitely get a great Quality Score for your keywords!
4. Adjust bids beyond keywords: locations, devices, and ad scheduling
Every smart PPC marketer knows that bidding goes beyond keywords. It takes other factors into account, such as the user’s location, their device, and the times of day when they see the most traffic and leads .
Therefore, it is important to consider the following points:
the days that generate the most traffic and leads ;
the time of day that converts the most leads ;
the most used mobile devices;
the site generates higher quality traffic.
Landing page experience is also taken into account by Google as a factor in calculating the Quality Score of your keywords.
Let’s say you have a great ad, but it’s been labeled as above average. In that case, your landing page experience is probably below average as well.
Here, the best thing to do is to test different estonia phone number resource landing pages and find the one that is most relevant to your keywords and ads. Try to find a page that includes some of the keywords in your ad group, or that includes some of the features you highlighted in your ad.
By changing your ads to lead to a better landing page, you can increase relevance and therefore improve the Quality Score for the keywords in the ad group, reducing the average CPC.
3. Create strongly related ad groups
Google is all about relevance, so creating well-themed keyword lists and ad groups is often a recommended best practice for setting up a campaign and achieving a good Quality Score.
Based on your business and your web page setup, you should structure your keywords and ad groups by different categories of products and services, which you provide and want to promote online.
Also, remember to take the lead who clicked on your ad to the web page where they will find the specific product they are looking for.
Once you do this, you will definitely get a great Quality Score for your keywords!
4. Adjust bids beyond keywords: locations, devices, and ad scheduling
Every smart PPC marketer knows that bidding goes beyond keywords. It takes other factors into account, such as the user’s location, their device, and the times of day when they see the most traffic and leads .
Therefore, it is important to consider the following points:
the days that generate the most traffic and leads ;
the time of day that converts the most leads ;
the most used mobile devices;
the site generates higher quality traffic.