Site positioning is a very popular way of promoting a brand on the Internet. However, it is often confused with page optimization, and this mistake is mainly due to the insufficient knowledge of those who are engaged in SEO of their site. In this text, we will explain the difference between SEO and on-page optimization so that you can use these terms correctly.
1 Optimization or actions on the site: yemen company list Discussion of actions on the site and their importance for the site.
2 Off-site positioning activities: Explanation of off-site activities and their influence on site positions in search engines.
3. Positioning of the site: Definition of positioning, advantages and methods of influence.
4 What is the difference between on-page optimization and off-page activities and positioning: Analysis of the differences between on-page optimization, off-page activities and the general concept of positioning.
Optimization or on-the-spot actions
Website optimization is an on-site activity directed exclusively at the site itself. The purpose of these works is to adapt the site to the requirements of the Google search system. All optimization work is carried out directly on the site, regardless of external events or wider positioning. Site optimization is the basis for all subsequent SEO activities. It is a key element of the positioning process, which, in combination with off-site activities, forms a comprehensive SEO strategy. On-page optimization brings the greatest benefit from the SEO point of view, so it is worth paying special attention to it if we want to effectively promote our site in Google.
Site optimization work primarily includes the analysis and selection of keywords for which we want the site to be visible in Google search. Next, the important elements of optimization include technical adjustment, i.e. simplifying the site skeleton and HTML code, speeding up its work or creating the appropriate file structure. Optimization also implies assigning names to individual subpages and the main page of the site in accordance with the principle of convenience for the user. Names must contain relevant keywords, be understandable to users and help them navigate the site. Optimization also means adding content to the site, frequent updates, creating a mobile version of the site, adding internal and external links.
These are just some of the dozens and hundreds of elements that are subject to adjustment and optimization. We can adjust the site independently of all other work and do it both regularly and once at the beginning of all positioning work. The degree of complexity of site optimization depends on how big the site is and what goal we want to achieve with the help of our site.