Google Ads and Facebook Ads: Importance of Online Advertising
Posted: Sun Jan 19, 2025 5:53 am
Today, the greatest advertising competition is in the digital realm. Gone are the days when the only way to reach large audiences was by investing a lot of money in mass media.
Today you can create fantastic campaigns with incredible targeting possibilities that help you make every penny of your budget go further. Shopping and consumption patterns have been radically transformed and are carried out digitally through the web and social networks.
Faced with this change, Facebook and Google, platforms that began with an essence of entertainment or information search, have created advertising platforms that, if used well, can have incredible precision in achieving objectives.
Since the advent of computers, but even more so since the fiji business email list advent of smartphones, people spend a large part of their day connected to some digital platform, with Facebook and Google being the most visited in the world.
With over 2 billion combined monthly active users, both platforms have become the most profitable showcases for advertising.
Thus, from the continuous and massive use of these tools, methodologies have been born around them such as Inbound Marketing , an evolution of traditional marketing focused on the digital environment. For a good inbound strategy, today it is inevitable that you have Google Ads and Facebook Ads as allies.
Today you can create fantastic campaigns with incredible targeting possibilities that help you make every penny of your budget go further. Shopping and consumption patterns have been radically transformed and are carried out digitally through the web and social networks.
Faced with this change, Facebook and Google, platforms that began with an essence of entertainment or information search, have created advertising platforms that, if used well, can have incredible precision in achieving objectives.
Since the advent of computers, but even more so since the fiji business email list advent of smartphones, people spend a large part of their day connected to some digital platform, with Facebook and Google being the most visited in the world.
With over 2 billion combined monthly active users, both platforms have become the most profitable showcases for advertising.
Thus, from the continuous and massive use of these tools, methodologies have been born around them such as Inbound Marketing , an evolution of traditional marketing focused on the digital environment. For a good inbound strategy, today it is inevitable that you have Google Ads and Facebook Ads as allies.