Growing importance of end-to-end analytics

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The development of analytical tools allows us to track in greater detail the customer journey, which involves multiple touchpoints with various marketing tools.

It is possible to objectively determine the myanmar company email list effectiveness of contextual advertising only by taking into account associated conversions, which can be determined with the help of end-to-end analytics. It also provides an understanding of which campaigns bring sales and which ones bring traffic.

All this makes end-to-end analytics an important tool for assessing the quality of marketing promotion in general, and the work of its individual tools in particular.

Working on improving the quality of ads
Over the past year, the e-commerce market in our country and around the world has grown at a record pace. This was facilitated by both the natural growth factors of this segment and the restrictive measures associated with the spread of Covid-19. Along with the growth of the online market, advertising budgets within it also grew.

Due to the special popularity of contextual advertising, competition within it has grown much more noticeably than within other independent Internet marketing tools. Increased rates and budgets, in turn, forced many players to compete through other means of achieving success in an advertising campaign, one of which is improving the quality of ads. By the way, the development of automation frees up a lot of time for a specialist, some of which can be usefully spent on working on the quality of ads.



Types of contextual advertising

In order to improve the quality of the ad, it is necessary not only to study the product superficially, which is what setup specialists often limit themselves to, but it is also important to study and segment the target audience, determine its pains and needs. Only as a result of a deep analysis of the target audience is it possible to create a verified and effective USP, as well as other messages that will be perceived by the audience in the most positive way.