Well, at this point a question arises

[muniyaakter]

brand awareness_coca-pepsi

The image above has become iconic and emblematic of this eternal rivalry.
The original Pepsi campaign, in fact, depicted a Pepsi can with a cape with Coca Cola colors and logos, meaning something scary, since it came out during Halloween.

The response, although never official from Coca Cola, went viral. The exact same image was taken, changing the copy: Everybody wants to be a hero, changing, completely, the meaning and becoming, in fact, memorable for both brands.

RedBull deserves a separate mention.

Many people like Redbull's positioning, its way of communicating and its very specific connotation on the market. The same people, perhaps, have never liked the product, do not consume it habitually or only on certain occasions.

In the disco, for example, RedBull maintains a certain predominance (salient) and distinction (different). Also because it maintains that aura of an energy drink, which gives you energy and wings.

Of course, rum and Coke also has its reasons…

In short, if you think of something to drink when you're out israel consumer mobile number list in the evening, Red Bull is more prevalent than Coca Cola, given that you associate the latter with different images and familiar contexts.

Furthermore, for these brand metrics, you are willing to pay even more for RedBull , precisely because it positions itself as a unique product on the market, in terms of an energy drink, suitable for giving you a boost in certain contexts.

In practice, if you have a brand it is important to focus and try to have high scores on at least one value between meaninfulness, saliency and difference . Although, obviously, better results are obtained by working on all 3 metrics.

…

How do we measure brand awareness and these 3 metrics in a smaller context? To explain this, we want to give you the example of Yoga Academy , the first online yoga school.

In general, we did the following: