First, change "if" to "when." For example, saying "If you have questions

[shaownhasane]

Melina offers subtle reframing to make your message more engaging:

..." in an email makes it hypothetical. It places action in the ether of uncertainty. But “when in doubt…” implies certainty. It sets expectations that people will have questions in the future. It’s a slight nudge, but it algeria email list makes people more inclined to take the next step you want them to take.

Another example: "If you decide to attend..." leaves meeting attendance uncertain. “When you attend…” sets the expectation that people will attend. This allows them to imagine a future state. Our brains take control of what we imagine – the “endowment effect.”

We already know that our brains are loss averse. When we imagine an ideal future self, our brains try to preserve that identity. So if you can get your customers to imagine their best selves using your product or attending your event, they'll be more motivated to make it happen. Using “when” leverages psychology to increase the likelihood of a desired action.

" "Anyone" sounds unconvincing. But we are wired to feel safe in groups—it’s human nature. Therefore, "everyone" takes advantage of this herd tendency.