The first step to creating a marketing automation strategy is to define your buyer personas . Why? Well, by knowing the people who could become customers, you can determine which communication channels are most effective for your brand.
After that, it is possible to understand in greater depth which spaces are ideal for attracting more leads to your base, generating new sales and qualifying the relationship with existing customers.
Only after you have identified the ideal spaces to communicate georgia phone number resourceb with potential customers will you move on to choosing a marketing automation platform.
How to choose the best marketing tool?
Now that you know some of the benefits of using marketing automation in your business, it's time to start thinking about how to do it, and building a good marketing automation strategy involves choosing the right tool.
With this in mind, I will present some of the best options available on the market today. The idea is for you to get to know some tools and choose the one that best suits your needs.
RD Station
RD Station is a platform developed by the company Resultados Digitais, a marketing reference in Brazil.
It uses a SaaS service model and the software it offers has everything it needs to become indispensable for your company. Among the possibilities offered by RD Station Marketing are:
analysis of leads ;
creation of landing pages ;
lead scoring tool ;
creation of lead segmentation ;
feeding of nutrition flows;
scheduling and sending emails;
scheduled publication on social networks ;
HubSpot
The company that created the concept of Inbound Marketing, considered by many to be one of the greatest references in digital and content marketing.
One of HubSpot 's biggest differentiators is its content management function , one of the pillars of Inbound Marketing. The platform allows for the direct management of blogs, websites, ads, marketplaces and, of course, email marketing campaigns.
ActiveCampaign
This tool entered the market to facilitate the user experience regarding marketing automation tools.
One of its main competitive advantages is the service that can be used for geographic marketing strategies . It allows you to determine the location where the lead was when they received your email. This gives you additional insight to analyze and evaluate the performance of your campaigns.