Let's look at each of these events in a little more detail

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Internet Marketing Trends 2020
The mainstream trend in online marketing today is a deep approach to audience research and creating the most comfortable and memorable experience. The consumer, who once developed immunity to TV advertising, has become a strict, distrustful critic on the Internet. To make him trust you and motivate him to take the necessary actions, you will have to make a qualitative leap in understanding the context of decision-making.

At the same time, it will be necessary to rwanda company email list master new technological solutions and adapt to the rapid development of artificial intelligence. Success can only be achieved by intertwining technological innovations with a creative approach when building a promotion strategy.



In this article, we will talk about the most significant changes that occurred in different areas of Internet marketing in 2019, and we will try to outline the trends that arose in this regard, which will also be observed in the current year.

SEO
Among the most important events for search engine optimization in 2019, it is worth highlighting the launch of new algorithms for the leading search engines Google Bert and Yandex Vega , as well as the emergence of turbo pages for online store listings.



Google Bert
The new algorithm for generating search results from the American search giant is based on neural networks and is designed to better process natural language and distinguish the context of a search query. Simply put, Bert focuses on the context and all the words surrounding it, the very presence of a key query in the text has little significance. This should allow Google to issue the most relevant search results.

The previous RankBrain algorithm considered the results of previous queries when forming the search results, but Bert studies and analyzes all the content before and after the keyword. Optimizing a site by implementing keywords alone is becoming less and less effective; now it is necessary to create high-quality content that satisfies user queries.