The leaders in the online grocery sales segment remain Samokat, VkusVill and Cooper.
Posted: Sun Jan 19, 2025 6:38 am
Market forecasts were published by the analytical company Data Insight. The average check by the end of 2024 could be 1,520 rubles (+8% year-on-year). Earlier, Data Insight reported that the growth of the average check is due to inflation and company strategies that stimulate an increase in the average check through paid delivery or minimum order amounts.
household chemicals, related products, etc.) via the Internet.
The company taiwan telegram also calculated statistics for the e-grocery segment for November 2024. A total of 70.9 million orders were completed this month - 23% more than a year earlier. The average daily number of orders was 2,365 thousand.
The calculations took into account orders through online stores, express delivery services of universal marketplaces and food delivery services. For Yandex.Food and Delivery, orders from stores were counted and orders from restaurants were not taken into account.
The online trade direction is also growing for some universal marketplaces. According to internal research by Wildberries, about 80% of surveyed users are positive about the idea of delivering products through Wildberries, and 73% would be willing to use the service.
In December 2024, the marketplace launched the delivery of food products and prepared meals in a limited testing mode. The first partner of the project was the online hypermarket Vprok.ru (part of the X5 Group). The retailer independently stores, assembles and delivers the goods, and the platform connects the seller with the buyer. In 2025, Wildberries plans to expand testing of the service with other players in the retail market. Also, the goals are to develop delivery up to one hour and a pick-up service from the retailer's outlets.
"In recent years, we have seen active development of the e-grocery market: placing grocery orders online is becoming a common behavior pattern in the modern world," a representative of the Wildberries press service told ComNews. "We expect that this segment will continue to grow in 2025."
Earlier, Olga Pashkova, a leading analyst at e-grocery Data Insight, reported in the research company's Telegram channel that the trend towards the development of the online grocery sales market will continue in 2025. However, there is a barrier in the form of a shortage of couriers, which affects the growth of delivery costs, which is why it becomes paid for customers. "This may slow down the growth rate, but it also emphasizes the need to focus on automation, robotics and increased efficiency - these measures will be the key to long-term success," Olga Pashkova said.
At the same time, in 2024, Data Insight reported that the segment has great potential for growth, since the share of online channels in food sales is 5%.
A representative of the press service of the wholesale trade operator Metro told a ComNews correspondent that in 2024 the company attracted 18% more new customers in the online store and on partner services. "We are working to expand the geography and reduce delivery intervals by opening dark stores, including inside existing shopping centers, establishing the seamlessness of internal systems to speed up the assembly and payment of orders by couriers," the representative of the press service said. In 2025, Metro plans to develop e-com by expanding the geography and speed of assembly and delivery of orders.
household chemicals, related products, etc.) via the Internet.
The company taiwan telegram also calculated statistics for the e-grocery segment for November 2024. A total of 70.9 million orders were completed this month - 23% more than a year earlier. The average daily number of orders was 2,365 thousand.
The calculations took into account orders through online stores, express delivery services of universal marketplaces and food delivery services. For Yandex.Food and Delivery, orders from stores were counted and orders from restaurants were not taken into account.
The online trade direction is also growing for some universal marketplaces. According to internal research by Wildberries, about 80% of surveyed users are positive about the idea of delivering products through Wildberries, and 73% would be willing to use the service.
In December 2024, the marketplace launched the delivery of food products and prepared meals in a limited testing mode. The first partner of the project was the online hypermarket Vprok.ru (part of the X5 Group). The retailer independently stores, assembles and delivers the goods, and the platform connects the seller with the buyer. In 2025, Wildberries plans to expand testing of the service with other players in the retail market. Also, the goals are to develop delivery up to one hour and a pick-up service from the retailer's outlets.
"In recent years, we have seen active development of the e-grocery market: placing grocery orders online is becoming a common behavior pattern in the modern world," a representative of the Wildberries press service told ComNews. "We expect that this segment will continue to grow in 2025."
Earlier, Olga Pashkova, a leading analyst at e-grocery Data Insight, reported in the research company's Telegram channel that the trend towards the development of the online grocery sales market will continue in 2025. However, there is a barrier in the form of a shortage of couriers, which affects the growth of delivery costs, which is why it becomes paid for customers. "This may slow down the growth rate, but it also emphasizes the need to focus on automation, robotics and increased efficiency - these measures will be the key to long-term success," Olga Pashkova said.
At the same time, in 2024, Data Insight reported that the segment has great potential for growth, since the share of online channels in food sales is 5%.
A representative of the press service of the wholesale trade operator Metro told a ComNews correspondent that in 2024 the company attracted 18% more new customers in the online store and on partner services. "We are working to expand the geography and reduce delivery intervals by opening dark stores, including inside existing shopping centers, establishing the seamlessness of internal systems to speed up the assembly and payment of orders by couriers," the representative of the press service said. In 2025, Metro plans to develop e-com by expanding the geography and speed of assembly and delivery of orders.