It is very common for emails to include some action that the audience must take. This is the case for a link that directs them to an online store or to sign up for an offer. In this case, the email click rate indicates the volume of clicks received by the address in the body of the email.
The value is given by the following formula:
Click-through rate = (Number of clicks received / Total submissions) x 100%
If the base is 5000 people and the number of clicks was 50, then the click rate will have been 1%, for example.
Also according to Mailchimp, the average click-through greece phone number resource rate for all industries is 2.62% — although some are well above that.
Click-to-Open Rate (CTOR)
Still speaking of email, we have the results metric known as Click to Open Rate . In other words, it performs a more segmented analysis and considers, among the emails opened, which ones received clicks.
It is different from the traditional click rate, which considers all submissions, even those that were not opened. This provides a more specific and appropriate representation for each action stage. The formula is given by:
Click-through rate = (Number of clicks received / Total messages opened) x 100%
If 1,000 emails were opened by the public and there were 15 clicks, the open rate is 1.5%. If the number was 50 clicks, however, the value increases to 5%.
Cost Per Acquisition (CPA)
During sponsored link campaigns , it is possible to use a basic ad pricing , which is Cost Per Click (CPC). In this case, the company pays each time someone clicks on the link or banner displayed, even if they do not convert.
Cost Per Acquisition (CPA) defines the amount paid for each effective conversion . In other words, your business only pays for the ad if the person who visits it actually converts into a purchase.
This is a very common alternative in Google Ads and is used for specific actions. It is useful when the objective is to increase sales and control their sources. However, it usually generates more expensive campaigns because of the guaranteed return.
Cost Per Thousand Impressions (CPM)
Cost per Thousand Impressions (CPM) is also very useful in sponsored link campaigns and is used to identify the costs for every 1,000 views for the public . In other words: it doesn't matter if the person just sees the ad, clicks on it or converts from the display. If the ad is displayed, the charge occurs.
Between CPC, CPA and CPM, the latter is usually the cheapest. However, it also comes with no guarantees and is a results metric that needs to be used carefully, to avoid the risk of becoming vanity.
It is very interesting for campaigns linked to brand awareness and brand reach, and can be effective for conversion — as long as it is done strategically and with personalization.