#1: Optimize your subject line
Posted: Sun Jan 19, 2025 7:03 am
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The subject line is crucial – it determines whether someone will open your email. However, most marketers spend very little time crafting subject lines. They obsess over campaign creativity and copywriting, get legal approval, and then rush to write the subject line.
That's putting the cart before the horse, Jay said. No matter how great your email marketing content is, if no one reads the email header, no one will see it.
Most marketers miss this key insight: People won’t read your entire subject line. When they scan their inbox, they only read the first few characters. Therefore, the first 2-5 words can have a huge impact on your email marketing effectiveness.
Jay reveals several easy-to-implement tips for optimizing your subject lines:
social media marketing world
When you attend Social Media Marketing World, you'll receive antigua and barbuda email list professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
Get details
The subject line is crucial – it determines whether someone will open your email. However, most marketers spend very little time crafting subject lines. They obsess over campaign creativity and copywriting, get legal approval, and then rush to write the subject line.
That's putting the cart before the horse, Jay said. No matter how great your email marketing content is, if no one reads the email header, no one will see it.
Most marketers miss this key insight: People won’t read your entire subject line. When they scan their inbox, they only read the first few characters. Therefore, the first 2-5 words can have a huge impact on your email marketing effectiveness.
Jay reveals several easy-to-implement tips for optimizing your subject lines: