40 marketing tools to increase your results and productivity

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Digital marketing is a constantly evolving field that requires efficient and up-to-date tools to help businesses reach their audience more effectively and streamline their operations. To help professionals and businesses choose the best options, we’ve compiled a list of 40 essential marketing tools in a variety of categories, from customer relationship management (CRM) to e-commerce platforms.


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Customer Relationship Management (CRM)

Salesforce : Full integration with marketing, sales and support.

HubSpot : All-in-one CRM platform for inbound marketing.

Zoho CRM : A suite focused on cost-benefit.

Pipedrive : CRM focused belgium mobile phone number on sales and pipeline management.

Freshsales : AI-powered CRM for lead scoring and qualification.

Insightly : CRM and project management for sales teams.



Inbound Marketing

HubSpot : An all-in-one platform for inbound marketing.

Mailchimp : Easy to use, with automation for everyone.

Brief : Email, SMS and chat with advanced automation.

Constant Contact : Ideal for small businesses with engagement tools.

ActiveCampaign : Powerful automation for email marketing and more.

Klaviyo : Ideal for e-commerce with data-driven automation.

GetResponse : Integrated solutions for email marketing.

Maropost : For medium to large companies with complex automation.

Infusionsoft by Keap : Ideal for small businesses, with automation and sales.

Oracle Eloqua : B2B marketing automation for sophisticated campaigns.



Social Media Automation

Hootsuite : Manage multiple social networks in one place.

Buffer : Simplified post scheduling for all your accounts.

Sprout Social : Deep insights and social engagement automation.

Later : Visual social media planning and Instagram marketing.

CoSchedule : All-in-one marketing calendar for organization.

AgoraPulse : Social media management and unified inbox.



Landing Page Management and Optimization

Unbounce : Create landing pages that convert without needing a developer.

Leadpages : Quick and easy tool for beautiful landing pages.

Instapage : For creating personalized post-click experiences.



Workflow Automation

Zapier : Connect your favorite apps and automate workflows.

Make : Visual automation for any online task.

Automate.io : Connect applications and automate work routines.



Project Management

Asana : Organize and plan marketing projects.

Notion : Simple collaboration and project management with automation.

Monday.com : Project management with process automation.

Coda : More complete than Notion, great and with automations.



Conversational platforms

Chatfuel : Build AI chatbots for Facebook Messenger.

Drift : AI-powered conversational marketing platform.

ManyChat : Create chatbots for social networks and capture leads.



E-commerce Platforms

Shopify : Popular, easy to use, customizable themes.

Magento : Open source, scalable, advanced customization.

Vtex : Omnichannel integration, complete business solution.

Integrated Store : Fast, simplified, ideal for small businesses.

Nuvem Shop : Adaptable to mobile devices, focus on Latin America.


The right selection of digital marketing tools can transform business strategies, optimizing performance and increasing productivity. Each tool listed offers specific solutions that can be integrated to create a robust and efficient marketing operation. When choosing the right tools, it is crucial to consider your company’s specific needs, team size, and long-term marketing goals. With the right tools, your business can not only survive but thrive in the competitive digital marketplace. Which tool would you add to this list? Let us know in the comments.