Hotjar Heatmap Analytics: Overview and Review
Posted: Sun Jan 19, 2025 8:13 am
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Hotjar Heatmap Analytics: Overview and Review
If there’s one area where WordPress is a bit lacking, it’s data analytics. To get access to that vital information about your website, you’ll need to integrate your Content Management System (CMS) with a third-party service like Hotjar .
In this article, we will talk about how Hotjar works and south africa phone number data how to integrate it with WordPress. Then we will see a comparison with other WordPress compatible heatmap tools .
Let's get to work right away!
Table of Contents view
Hotjar, what is it?
Hotjar
Author(s): Hotjar
58%
Ratings
90,000+
Installs
WP4.6+
Requirements
More info
hotjar.1.0.16.zip
Current Version: 1.0.16
Last Updated: 25/10/2023
58%
Ratings
90,000+
Installs
WP4.6+
Requirements
WordPress.org Plugin PageHotjar
Hotjar is an analytics platform focused on heatmaps. The service allows you to track user behavior on your website and generate different types of heatmaps to visualize the results.
With Hotjar, you can access different types of heatmaps. The platform tracks desktop and mobile sessions, so you can spot behavioral differences between both groups of users.
If you want to delve deeper into visitor behavior on your website, Hotjar also records complete sessions. This means you can follow users throughout their journey and see exactly what they do at each stage. In addition to heat maps and logging, it allows you to analyze the use of forms on your pages and conduct surveys.
As you might imagine, Hotjar is not a free service. To use it, you need to sign up for a plan and connect it with WordPress via a plugin . Also, to access your heatmaps and recordings, you will need to do so from the platform.
Main features:
Analyze user behavior using three types of heatmaps, click, move and scroll
Track data for desktop and mobile sessions
Record complete user sessions and play them back when needed
Analyze the use of forms on your pages
Conduct surveys and questionnaires for your visitors
Price: Hotjar offers a free plan for personal use, which supports up to 300 visitor records and three different heatmaps. Paid plans start at €29 per month and you can scale up as needed.
Read also: How to use heatmaps to improve the overall quality of your website
How to Use Hotjar on WordPress (In 3 Steps)
As you may have seen, Hotjar offers several features. In this section, however, we will focus on the heatmap feature. Let’s see how to set up and use this valuable analytics platform.
Step 1: Register a Hotjar account and install the WordPress plugin
Before you do anything else, you need to sign up for an account. Luckily, Hotjar doesn’t require a credit card to sign up for the free plan, so you can try it out without any strings attached:
Creating a new Hotjar account
The signup process is simple. All you have to do is select what you will use the service for, then type in the URL of the website you want to connect the account to:
Hotjar Heatmap Analytics: Overview and Review
If there’s one area where WordPress is a bit lacking, it’s data analytics. To get access to that vital information about your website, you’ll need to integrate your Content Management System (CMS) with a third-party service like Hotjar .
In this article, we will talk about how Hotjar works and south africa phone number data how to integrate it with WordPress. Then we will see a comparison with other WordPress compatible heatmap tools .
Let's get to work right away!
Table of Contents view
Hotjar, what is it?
Hotjar
Author(s): Hotjar
58%
Ratings
90,000+
Installs
WP4.6+
Requirements
More info
hotjar.1.0.16.zip
Current Version: 1.0.16
Last Updated: 25/10/2023
58%
Ratings
90,000+
Installs
WP4.6+
Requirements
WordPress.org Plugin PageHotjar
Hotjar is an analytics platform focused on heatmaps. The service allows you to track user behavior on your website and generate different types of heatmaps to visualize the results.
With Hotjar, you can access different types of heatmaps. The platform tracks desktop and mobile sessions, so you can spot behavioral differences between both groups of users.
If you want to delve deeper into visitor behavior on your website, Hotjar also records complete sessions. This means you can follow users throughout their journey and see exactly what they do at each stage. In addition to heat maps and logging, it allows you to analyze the use of forms on your pages and conduct surveys.
As you might imagine, Hotjar is not a free service. To use it, you need to sign up for a plan and connect it with WordPress via a plugin . Also, to access your heatmaps and recordings, you will need to do so from the platform.
Main features:
Analyze user behavior using three types of heatmaps, click, move and scroll
Track data for desktop and mobile sessions
Record complete user sessions and play them back when needed
Analyze the use of forms on your pages
Conduct surveys and questionnaires for your visitors
Price: Hotjar offers a free plan for personal use, which supports up to 300 visitor records and three different heatmaps. Paid plans start at €29 per month and you can scale up as needed.
Read also: How to use heatmaps to improve the overall quality of your website
How to Use Hotjar on WordPress (In 3 Steps)
As you may have seen, Hotjar offers several features. In this section, however, we will focus on the heatmap feature. Let’s see how to set up and use this valuable analytics platform.
Step 1: Register a Hotjar account and install the WordPress plugin
Before you do anything else, you need to sign up for an account. Luckily, Hotjar doesn’t require a credit card to sign up for the free plan, so you can try it out without any strings attached:
Creating a new Hotjar account
The signup process is simple. All you have to do is select what you will use the service for, then type in the URL of the website you want to connect the account to: