What is "growth hacking"?
Posted: Sun Jan 19, 2025 8:18 am
In the first place, "growth hacking" means analyzing market trends and needs, and continuing to improve and grow a product from the time of development through to after release.
Its origins are relatively recent, dating back to 2010, and are based on the term "Growth Hacker," coined by Sean Ellis, who was in charge of marketing at Dropbox when it was founded and made a major contribution to its growth.
Traditional marketing has focused on promoting a product to the market after it has been completed.
After the product is released, the marketing portuguese timor email address department uses advertising and SEO strategies to raise awareness of the product and encourage customers to purchase it.
The value that the product would provide was already decided during development, and in a sense it was appealed to customers unilaterally.
However, this type of marketing that appeals to the general public is becoming less effective in today's world where consumer interests and concerns are so fragmented.
That's where growth hacking comes in.
In addition to traditional marketing techniques, Growth Hack aims to constantly understand the market and customers and continually update the product.
Therefore, the product is constantly improved with the aim of optimization based on data such as customer behavior.
We also develop products that incorporate mechanisms in advance to help the product spread and grow.
In traditional marketing, after a product is released, the ball is completely handed over from the development department to the marketing department.
On the other hand, the biggest difference with growth hacking is that the development and marketing departments are constantly involved in the product.
2. Why do apps need growth hacks?
So why do apps need growth hacks?
Your app was probably developed with a goal in mind.
The KPIs and KGIs set will vary depending on the app, but in any case, the number of active users is key to achieving them.
The users who are currently using the app are the ones who receive push notifications and purchase products using the e-commerce function.
After releasing an app, the focus tends to be on acquiring new users.
However, if you continue to focus only on acquiring new users, you may find that even though you are acquiring a large number of new users each month, the number of active users does not increase, or may even decrease.
Generally, app users tend to launch
Its origins are relatively recent, dating back to 2010, and are based on the term "Growth Hacker," coined by Sean Ellis, who was in charge of marketing at Dropbox when it was founded and made a major contribution to its growth.
Traditional marketing has focused on promoting a product to the market after it has been completed.
After the product is released, the marketing portuguese timor email address department uses advertising and SEO strategies to raise awareness of the product and encourage customers to purchase it.
The value that the product would provide was already decided during development, and in a sense it was appealed to customers unilaterally.
However, this type of marketing that appeals to the general public is becoming less effective in today's world where consumer interests and concerns are so fragmented.
That's where growth hacking comes in.
In addition to traditional marketing techniques, Growth Hack aims to constantly understand the market and customers and continually update the product.
Therefore, the product is constantly improved with the aim of optimization based on data such as customer behavior.
We also develop products that incorporate mechanisms in advance to help the product spread and grow.
In traditional marketing, after a product is released, the ball is completely handed over from the development department to the marketing department.
On the other hand, the biggest difference with growth hacking is that the development and marketing departments are constantly involved in the product.
2. Why do apps need growth hacks?
So why do apps need growth hacks?
Your app was probably developed with a goal in mind.
The KPIs and KGIs set will vary depending on the app, but in any case, the number of active users is key to achieving them.
The users who are currently using the app are the ones who receive push notifications and purchase products using the e-commerce function.
After releasing an app, the focus tends to be on acquiring new users.
However, if you continue to focus only on acquiring new users, you may find that even though you are acquiring a large number of new users each month, the number of active users does not increase, or may even decrease.
Generally, app users tend to launch