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Foreign trade people, what do you think of “online exhibitions”?

Posted: Sun Jan 19, 2025 8:20 am
by monira#$1244
Marketing website​
After the exhibition, they choose to browse the website again, verify the company's information in detail, and even quickly understand the company's production capacity and cultural concepts through videos. Once their recognition of the company's brand is strengthened, consumption that was not achieved offline can be easily achieved online.

Traffic channels
SEM, SEO, SNS, whether customers are before or after the exhibition, customers can find the company website through search engines or social platforms, through excellent website rankings or professional social media images. This three-pronged approach covers the main B2B customer search channels.

An online and offline integrated system can give full play to the effectiveness of salesmen and help them do better. In a limited time, customers that salesmen cannot meet can be obtained online; for the cuba b2b leads distribution of new products and promotional information, online can be delivered faster, more accurately and more comprehensively without relying on salesmen's oral instructions.

It is obvious that moving from offline to online and offline integration will be an irreversible trend.

The speed of this change was not felt in the early stage. But the epidemic acted as a catalyst, and soon, the real threat to traditional foreign trade companies was the new foreign trade companies that had just completed their evolution.

If you have any ideas or questions about LinkedIn’s content strategy, please leave a message below. This is the end of this issue. I wish you all a happy weekend and see you next time.

If you take it slow

In this era of fierce channel competition, combination strategy may be an important means for enterprises to break through the siege. The online exhibition is a small gimmick, reflecting that online and offline cannot be separated. Only by connecting them together can the business really get out of the predicament and have more possibilities for "fighting the epidemic."

However, each channel has its own cost, whether it is online or offline, and you cannot blindly expand all channels. If you have a budget, you can go for two or three channels and occupy them all; if you don’t have a budget, you can just pick a suitable one and start with it and place orders quickly.

I hope you can find the foreign trade channel that suits you and thrive like a fish in water.