Best Google Analytics Plugins for WordPress
Posted: Sun Jan 19, 2025 8:36 am
Creativemotions»WordPress Tips & Guides»Best Google Analytics Plugins for WordPress
Google Analytics WordPress
If you want to understand what visitors are doing on your website and where they are coming from, you need a web analytics tool. And when it comes to web analytics, there is one name that dominates the market: Google Analytics .
According to W3Techs , Google Analytics is used by 85.1% of all websites with a known analytics tool. So, basically, almost every website you visit is probably using Google Analytics.
Monitoring the performance of a website is a usa phone number data activity for every webmaster and Google Analytics is the most suitable tool to do it. Integrating Analytics with the website usually requires inserting code by hand. If you use WordPress you can install one of the Google Analytics plugins for WordPress .
The advantage of the second approach is that, in addition to making it easy to add the tracking script, most Google Analytics plugins for WordPress also help you work with the tool in other ways, such as viewing your website analytics within your WordPress dashboard and configuring advanced tracking methods.
In this article, we will look at what Google Analytics is and show you the best WordPress Google Analytics plugins to collect and analyze useful statistical data about your website visitors.
Let's get started|
Table of Contents view
What is Google Analytics?
Google Analytics is a free analytics tool from Google that users can use to understand how visitors arrive and interact with their website.
With this useful information, you can visualize your site's performance and monitor the effectiveness of your web marketing strategies . The goal is to make data-driven decisions to improve your web pages based on the information you collect.
You will have valid input to determine what type of update you should make, whether it is content, advertising, or a design component.
To understand how Google Analytics works, you need to know that it classifies statistical data into three categories, namely Acquisition , Behavior , and Conversion .
Acquisition will tell you how your visitors enter your website. In the overview, you can see that there are several tabs that indicate the source of your traffic:
Direct Link
Referral
Social media
Organic Search
User Behavior tells you about readers' activities on your web page, including average time on page, bounce rate , and page views . You'll also see a graph showing how users move from page to page.
Conversions will finally give you a clear overview of how your visitors convert on your site. There are four categories in the overview, consisting of goals, ecommerce, multi-channel funnels, and attribution.
Based on the data shown in the conversions, you will essentially check the success rate of your marketing strategy and the performance of your product on your website.
Best Google Analytics Plugins for WordPress
There are several ways to integrate WordPress and Google Analytics. You can use Google Tag Manager for example or add the Google Analytics code manually in the header.php file although this is not the easiest process for a beginner.
Therefore, for a simple integration it is advisable to use one of these WordPress analytics plugins which, as you will see later, also have unique features that Tag Manager does not have.
MonsterInsights WordPress Google Analytics Plugin
MonsterInsights is a popular Google Analytics plugin for WordPress used by major companies around the world such as Microsoft , Yelp , and Bloomberg . Ease of use is what sets it apart.
Google Analytics WordPress
If you want to understand what visitors are doing on your website and where they are coming from, you need a web analytics tool. And when it comes to web analytics, there is one name that dominates the market: Google Analytics .
According to W3Techs , Google Analytics is used by 85.1% of all websites with a known analytics tool. So, basically, almost every website you visit is probably using Google Analytics.
Monitoring the performance of a website is a usa phone number data activity for every webmaster and Google Analytics is the most suitable tool to do it. Integrating Analytics with the website usually requires inserting code by hand. If you use WordPress you can install one of the Google Analytics plugins for WordPress .
The advantage of the second approach is that, in addition to making it easy to add the tracking script, most Google Analytics plugins for WordPress also help you work with the tool in other ways, such as viewing your website analytics within your WordPress dashboard and configuring advanced tracking methods.
In this article, we will look at what Google Analytics is and show you the best WordPress Google Analytics plugins to collect and analyze useful statistical data about your website visitors.
Let's get started|
Table of Contents view
What is Google Analytics?
Google Analytics is a free analytics tool from Google that users can use to understand how visitors arrive and interact with their website.
With this useful information, you can visualize your site's performance and monitor the effectiveness of your web marketing strategies . The goal is to make data-driven decisions to improve your web pages based on the information you collect.
You will have valid input to determine what type of update you should make, whether it is content, advertising, or a design component.
To understand how Google Analytics works, you need to know that it classifies statistical data into three categories, namely Acquisition , Behavior , and Conversion .
Acquisition will tell you how your visitors enter your website. In the overview, you can see that there are several tabs that indicate the source of your traffic:
Direct Link
Referral
Social media
Organic Search
User Behavior tells you about readers' activities on your web page, including average time on page, bounce rate , and page views . You'll also see a graph showing how users move from page to page.
Conversions will finally give you a clear overview of how your visitors convert on your site. There are four categories in the overview, consisting of goals, ecommerce, multi-channel funnels, and attribution.
Based on the data shown in the conversions, you will essentially check the success rate of your marketing strategy and the performance of your product on your website.
Best Google Analytics Plugins for WordPress
There are several ways to integrate WordPress and Google Analytics. You can use Google Tag Manager for example or add the Google Analytics code manually in the header.php file although this is not the easiest process for a beginner.
Therefore, for a simple integration it is advisable to use one of these WordPress analytics plugins which, as you will see later, also have unique features that Tag Manager does not have.
MonsterInsights WordPress Google Analytics Plugin
MonsterInsights is a popular Google Analytics plugin for WordPress used by major companies around the world such as Microsoft , Yelp , and Bloomberg . Ease of use is what sets it apart.