Strategies to Increase AOV
Posted: Sun Jan 19, 2025 8:57 am
Usually, the first ideas that cross people's minds are to increase the prices of the products or services offered, or to make users buy more of them. Be careful: don't make any of these mistakes if you don't want to lose customers. What's the solution?
To successfully increase AOV, you need to provide the user with a great shopping experience. What does this mean? Helping your customers find the right products and giving them good value.
The secret is to know how to implement the optimal belgium whatsapp number database actions to achieve an ever-increasing AOV. Below, we explain 6 ways to do it:
Free Shipping
Consumers love free shipping, as various studies prove: almost 8 out of 10 say that it is the reason why they would shop online more often. Another fact? It has been proven that people spend up to 40% more on online purchases when shipping is free ( i95Dev ).
However, offering it on all products is not profitable: it would not make a profit. The secret is to establish a free shipping threshold in such a way that it is profitable at the right time and for the right items.
Offer free shipping and increase product sales to your customer.
How to implement free shipping to increase AOV?
It can be done in three ways:
On the home page. It is recommended to display the free shipping threshold from the beginning and in a very visible place on the website (at the top of the page is a good option).
In cart and at checkout. Once your visitor has started shopping and begins adding items to their cart, you can use the free shipping threshold as a lure to incentivize them and increase AOV. Then, at checkout, you can remind them how much time they have left to reach the benefit.
In case of abandonment. If, despite your efforts, you do not obtain purchase results, you have one more chance to convince your client by means of an overlay that appears when they try to leave the website.
By now you're probably wondering how to calculate the threshold. In this regard, it's suggested to set the threshold 30% higher than the AOV (using the value of your modal order, again) to make free shipping accessible to the largest number of customers and, consequently, increase overall revenue.
To successfully increase AOV, you need to provide the user with a great shopping experience. What does this mean? Helping your customers find the right products and giving them good value.
The secret is to know how to implement the optimal belgium whatsapp number database actions to achieve an ever-increasing AOV. Below, we explain 6 ways to do it:
Free Shipping
Consumers love free shipping, as various studies prove: almost 8 out of 10 say that it is the reason why they would shop online more often. Another fact? It has been proven that people spend up to 40% more on online purchases when shipping is free ( i95Dev ).
However, offering it on all products is not profitable: it would not make a profit. The secret is to establish a free shipping threshold in such a way that it is profitable at the right time and for the right items.
Offer free shipping and increase product sales to your customer.
How to implement free shipping to increase AOV?
It can be done in three ways:
On the home page. It is recommended to display the free shipping threshold from the beginning and in a very visible place on the website (at the top of the page is a good option).
In cart and at checkout. Once your visitor has started shopping and begins adding items to their cart, you can use the free shipping threshold as a lure to incentivize them and increase AOV. Then, at checkout, you can remind them how much time they have left to reach the benefit.
In case of abandonment. If, despite your efforts, you do not obtain purchase results, you have one more chance to convince your client by means of an overlay that appears when they try to leave the website.
By now you're probably wondering how to calculate the threshold. In this regard, it's suggested to set the threshold 30% higher than the AOV (using the value of your modal order, again) to make free shipping accessible to the largest number of customers and, consequently, increase overall revenue.