Retail promotional campaigns – Increase your revenue on special dates!

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Holidays are great sales opportunities! During these periods, consumers are more willing to purchase new products. Retailers, in turn, take advantage of the opportunity to attract more customers by offering discounts and combos. Another great option is to join retail promotional campaigns , with prize draws for valuable prizes for your consumers!

Below, we explain the characteristics of these actions and how to take advantage of key business dates to increase your revenue.



What are retail promotional campaigns?
You've probably purchased an item at a store and cash app database a coupon to enter to win prizes. If so, you've participated in a retail promotional campaign !

They can involve different types of competitions, always with the distribution of prizes to consumers . The main formats include raffles, gifts for purchases over a certain amount, or cultural competitions.

The goal is simple: to increase sales volume and the average ticket on special dates, demonstrating that the more the customer buys, the more chances they have of winning! That's why it's more common to see this type of action during important periods for commerce – Christmas, Mother's Day, Father's Day, among others.

Its main characteristic is precisely its interactivity with the customer . In addition to promoting your store, you encourage purchases by giving the consumer something in return. This way, you accelerate sales in a dynamic way, giving them another reason to purchase your product.



Consumer experience and loyalty
After two years of restrictions imposed by the pandemic , direct contact between entrepreneurs and customers in physical stores is only set to grow stronger. How about taking advantage of this opportunity to offer benefits and rewards?

In addition to boosting sales, retail promotional campaigns can be an important way to build relationships with customers , who feel honored for buying from your company. After all, who doesn't like the opportunity to receive something in addition to the product purchased?

Therefore, invest in promotional actions to get closer to your target audience and encourage them to become promoters of your brand !






Prepare your store to attract even more attention!
It’s not enough to just wait for the holidays to arrive and hope that your store will sell more on its own!

Create special advertising campaigns for these moments, highlighting your promotion and the prizes offered/drawn. Don't forget to also make the campaign rules and important dates, such as the draw and participation period, available to the customer.

The window display and interior of your store cannot go unnoticed either! Create positive sensory experiences to impact customers and encourage them to buy. In this context, decorations, posters and even a soundtrack are good options.



Read also: “ 5 tips for promoting your store’s promotions ”



Want to create an exclusive promotional campaign for your store? Be aware of legal obligations!
While reading this, you are probably already thinking about how you can develop a campaign for your company.

But be careful: when promoting any type of promotional action with free distribution of prizes, you must comply with the requirements set out in Law No. 5,768/1971 .

It stipulates, firstly, that all promotions involving raffles, delivery of gift vouchers or cultural competitions depend on prior authorization from the Ministry of Finance, with registration of a SECAP certificate.

It is also necessary to pay the inspection fee, “remuneration provided for by law as a public service provision for the operation of the commercial promotion process”. It varies according to the total value of the prizes drawn. Find out all the requirements on the Ministry of Economy website .