Does your product or service fit this audience?
Posted: Sun Jan 19, 2025 9:16 am
We will start from scratch, yes. Just so you don't get lost in your insights and projections. I created this tip for you to think calmly before implementing the next tips, so that your effort and investment will not be wasted .
For example: if your year-long positioning is focused on reaching and delighting only adults and/or teenagers (who are already older and probably don't get presents on Children's Day anymore), then it's not worth taking advantage of that date, right? Or, if you sell a product or service that has nothing to do with children, then you don't need to make any effort either.
Save the time and resources that would be invested in yahoo email list focusing on a target audience that is more suited to your product!
Analyze the opportunity of the day and ask yourself the following question: can my work and money yield good results with children? If the answer is “no”, avoid it… If the answer is “yes”, attack it!
Let me give you a more tangible example: your hotel, near a large convention center, is entirely focused on the B2B public , and is located in a region with few tourist attractions. So, why invest in this date to try to attract families during the children's holiday? Is that clear now?
Want another tangible example of when to invest? Let’s say you have an Italian restaurant and your clientele is quite diverse. You could invest in a brand experience with fun for the kids and food for the adults, or a special promotion or even special dishes for the little ones. They’ll have a great time, while their parents will certainly be very pleased with the dishes and promotions you offer.
In short: pay close attention to your planning for Children's Day, as there are many opportunities for distractions and staying focused on what you have to offer will be a good step towards success!
Tip 1: Use Google Ads as an ally
Since I started working with media buying , I have had the opportunity to train and learn more about this important branch of Digital Marketing. And, some time ago, I participated in an event with one of the most renowned professionals when it comes to sponsored work in search engines. And, contrary to what I imagined, investing in seasonality within Google Ads can greatly increase your CTR and conversion.
For example: if your year-long positioning is focused on reaching and delighting only adults and/or teenagers (who are already older and probably don't get presents on Children's Day anymore), then it's not worth taking advantage of that date, right? Or, if you sell a product or service that has nothing to do with children, then you don't need to make any effort either.
Save the time and resources that would be invested in yahoo email list focusing on a target audience that is more suited to your product!
Analyze the opportunity of the day and ask yourself the following question: can my work and money yield good results with children? If the answer is “no”, avoid it… If the answer is “yes”, attack it!
Let me give you a more tangible example: your hotel, near a large convention center, is entirely focused on the B2B public , and is located in a region with few tourist attractions. So, why invest in this date to try to attract families during the children's holiday? Is that clear now?
Want another tangible example of when to invest? Let’s say you have an Italian restaurant and your clientele is quite diverse. You could invest in a brand experience with fun for the kids and food for the adults, or a special promotion or even special dishes for the little ones. They’ll have a great time, while their parents will certainly be very pleased with the dishes and promotions you offer.
In short: pay close attention to your planning for Children's Day, as there are many opportunities for distractions and staying focused on what you have to offer will be a good step towards success!
Tip 1: Use Google Ads as an ally
Since I started working with media buying , I have had the opportunity to train and learn more about this important branch of Digital Marketing. And, some time ago, I participated in an event with one of the most renowned professionals when it comes to sponsored work in search engines. And, contrary to what I imagined, investing in seasonality within Google Ads can greatly increase your CTR and conversion.