What do you need to know to avoid fraud when selling online?

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Did you know that Brazilian e-commerce recorded record revenue in 2021, with more than R$161 billion generated in online sales?



And it couldn't be any different. The pandemic has accelerated the entry of consumers and companies into the online universe, requiring adaptation and the search for new sales channels. But this increase unfortunately also means an increase in the number of frauds.



Below, we bring you valuable tips to help you avoid financial skype database in your online sales. Enjoy your reading!





E-commerce scenario in Brazil


As we mentioned, 2021 was a historic year for Brazilian e-commerce, with record revenue and over 353 million orders delivered , according to research by Neotrust.



Furthermore, the small and medium-sized enterprise (SME) sector alone was responsible for R$2.3 billion in sales , 77% higher than that recorded in 2020. The data is from Nuvemshop.



More than just a way to adapt to the restrictions imposed by the pandemic, selling online has become a way for companies across the country to expand their operations . We are increasingly challenged to offer “multichannel” or “ omnichannel ” experiences to consumers. Opportunities are increasing, but so are responsibilities and challenges!





Which segments suffered most from fraud attempts in 2021?


According to a study by Konduto , a company specializing in anti-fraud solutions, more than 25 million fraudulent purchases were prevented last year. These transactions could have resulted in losses of R$7.27 billion for Brazilian entrepreneurs!



According to the survey, the sectors that registered the most attempted scams in online sales were:



Travel (27.52%);
Food and beverages (18.86%);
Tickets (13.62%);
Retail – marketplaces , utilities, accessories, used (9.42%);
Household appliances (8.86%).


According to the company's assessment, items such as trips and tickets have a strong emotional appeal and can be easier to resell in scams to third parties. In fact, most of the frauds registered on the internet end up causing losses both to the store owner responsible for the sale and to other consumers!





Be aware of these types of online sales fraud


Fraudulent chargeback


When checking your card sales , you've probably come across a chargeback .