Forming cohorts in Yandex Metrica
Posted: Sun Jan 19, 2025 9:27 am
Marketers who prefer collecting statistics on site visitors and clients using Yandex Metrica can use the counter functionality to conduct cohort analysis. To build an analysis, you need to start by defining the period for which the indicators will be evaluated and identifying cohort parameters (e.g. traffic sources, target audience segments). After defining the parameters, build a report and evaluate the obtained indicators.
Similar to cohort analysis in Google bangladesh telegram number database Analytics 4, in Yandex Metrica you can form cohorts of users who came to the site, for example, at the beginning of 2024 (in February, March, April).
To do this, in the source report:
Select the period and data detail options.
Next, in “Groupings” in the “History” section, specify the parameters for the date of the first visit “With a given accuracy” - “Month of the first visit”, removing all other groupings:
Similar to cohort analysis in Google bangladesh telegram number database Analytics 4, in Yandex Metrica you can form cohorts of users who came to the site, for example, at the beginning of 2024 (in February, March, April).
To do this, in the source report:
Select the period and data detail options.
Next, in “Groupings” in the “History” section, specify the parameters for the date of the first visit “With a given accuracy” - “Month of the first visit”, removing all other groupings: