Making money online: How to sell on WhatsApp
Posted: Sun Jan 19, 2025 9:30 am
With stores closed and consumers at home, retailers had to reinvent themselves during the quarantine. Many SMEs started selling through WhatsApp, which is an accessible and easy-to-use tool.
However, to ensure a good return you need to define a strategy and a work routine.
In this post, we'll show you how to do this.
Changes in the market
The pandemic has transformed both the population's daily 99 acres database and the Brazilian economy. Across the country, the sudden closure of businesses has caused a sharp drop in consumption, as well as in companies' revenue.
In Paraná, physical stores reopened in April, with instructions to ensure everyone's health and safety. Still, many entrepreneurs prefer to keep their doors closed until the situation returns to normal.
It is worth remembering that 37% of the population of Paraná remains in isolation . At the beginning of the quarantine, this rate exceeded 50%.
Such changes impacted sales, especially those involving direct contact .
As a result, several businesses had to reinvent themselves, using the internet as an ally to maintain their operations.
However, when we talk about e-commerce, we are not just referring to online stores and marketplaces. Social media, especially WhatsApp, has become the main sales channel.
For 84.7% of SMEs that work with direct sales, WhatsApp is now the main means of promoting products and sales . The survey is by ABEVD .
But what is it like, in practice, to sell via WhatsApp? Does it really work?
If you use the correct techniques, yes.
11 tips for selling on WhatsApp
With planning and professionalism you can use WhatsApp to:
Negotiate with clients;
Promote products and services;
Validate ideas;
Study the market;
Optimize strategies.
Here's how to make the most of this sales channel:
1. Use WhatsApp Business
Many people don't know this, but WhatsApp has a specific version for companies, called WhatsApp Business . It is ideal for small businesses and individual entrepreneurs.
It offers a series of features, including the possibility of using a landline telephone for registration.
It is also possible to create automatic responses such as “Hello! How can I help?”, which makes customer service much easier.
2. Track metrics
Another very cool feature of WhatsApp Business is metrics , data that helps calculate the results of actions.
The app's information is similar to that of an email marketing campaign: number of messages sent, delivered, received and read.
Ideally, you should follow up with them frequently to adjust approaches as needed.
However, to ensure a good return you need to define a strategy and a work routine.
In this post, we'll show you how to do this.
Changes in the market
The pandemic has transformed both the population's daily 99 acres database and the Brazilian economy. Across the country, the sudden closure of businesses has caused a sharp drop in consumption, as well as in companies' revenue.
In Paraná, physical stores reopened in April, with instructions to ensure everyone's health and safety. Still, many entrepreneurs prefer to keep their doors closed until the situation returns to normal.
It is worth remembering that 37% of the population of Paraná remains in isolation . At the beginning of the quarantine, this rate exceeded 50%.
Such changes impacted sales, especially those involving direct contact .
As a result, several businesses had to reinvent themselves, using the internet as an ally to maintain their operations.
However, when we talk about e-commerce, we are not just referring to online stores and marketplaces. Social media, especially WhatsApp, has become the main sales channel.
For 84.7% of SMEs that work with direct sales, WhatsApp is now the main means of promoting products and sales . The survey is by ABEVD .
But what is it like, in practice, to sell via WhatsApp? Does it really work?
If you use the correct techniques, yes.
11 tips for selling on WhatsApp
With planning and professionalism you can use WhatsApp to:
Negotiate with clients;
Promote products and services;
Validate ideas;
Study the market;
Optimize strategies.
Here's how to make the most of this sales channel:
1. Use WhatsApp Business
Many people don't know this, but WhatsApp has a specific version for companies, called WhatsApp Business . It is ideal for small businesses and individual entrepreneurs.
It offers a series of features, including the possibility of using a landline telephone for registration.
It is also possible to create automatic responses such as “Hello! How can I help?”, which makes customer service much easier.
2. Track metrics
Another very cool feature of WhatsApp Business is metrics , data that helps calculate the results of actions.
The app's information is similar to that of an email marketing campaign: number of messages sent, delivered, received and read.
Ideally, you should follow up with them frequently to adjust approaches as needed.