An independent website is a resume sent to customers

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As we all know, to find a job, you have to submit your resume on a recruitment website. However, a guy in the United States found a job by buying Google keywords.

This guy works in advertising. He spent $6 to buy Google keyword ads from five industry bigwigs. When the bigwigs searched their names on Google, this guy’s job ad would appear at the top of the page: Hey! Googleing yourself is fun, and hiring me is just as fun—click on this ad and you’ll see the guy’s resume. In the end, this guy was hired by two of the world’s most famous advertising companies.

Have you noticed that the independent website of a brand doing foreign trade is actually a resume submitted to customers.

In the B2B industry, when customers look for suppliers, they are actually looking for partners, that is, an "external team" to serve customers. Customers buy not only products, but more importantly, this "team". Because most B2B transactions are not one-time transactions, once the trust of buyers is gained, there will be more and greater cooperation in the argentina telegram number database future. What suppliers need to do is to try their best to "apply" to become a partner of the customer, or to apply to become a part of the customer's team.

The brand independent website is the first stepping stone in the application process - resume. Just like a candidate applying for a job in your company, the quality of the "resume" directly affects the conversion rate of the interview, that is, the inquiry.

So how do we make this resume? We can switch roles and look at this matter from the perspective of the recruiter (client).

Who is this person? - Be clear about who you want to present on your website
Regardless of the company's business model, an accurate website positioning first needs to clarify its own identity and clearly, firmly and consistently tell the website's audience - who I am.

There are all kinds of products in all walks of life in the foreign trade industry, and all kinds of business models. Whether you are a factory, a trader, a service provider, a resource integrator, or a production solution provider, existence is reasonable. Since you can survive in your own industry, and survive well, it means that this way of existence is reasonable. You don't need to worry about your identity, but you shouldn't have a split personality.