LINE official account "Shop Helper" is newly launched! Achieve all-round interactive sales
Posted: Sun Jan 19, 2025 9:43 am
Direct report of the 2nd SMB Day (Part 2): Using LAP advertising to assist the official account｜The brand editor’s practical operation is revealed Share to Facebook Since LINE was launched in Taiwan, it has become an inseparable part of daily life, and consumers can live on LINE anytime and anywhere. According to statistics, when wanting to share information with relatives and friends, 94% of users will first think of using LINE; 83% of respondents believe that LINE can provide important information in real time (such as typhoon holidays, earthquakes, epidemics); 67% said Will pay attention to the advertising information that appears on LINE.
Since LINE has cultivated 21 million users, merchants who want to turn LINE traffic into the number of friends with their own official accounts can do two things to retain the traffic: recruit friends with official estonia phone number data accounts and convert them into consumers of productsservices . To achieve these two goals, a low-cost and high-efficiency method can be used, which is to use "LINE Ads Platform performance-based advertising" to collect potential consumers from LAP slots across LINE's major services. Early access to LAP’s new features: free choice of placements to deliver ads Yang Shanghua, brand marketing manager of LINE Enterprise Solutions Division, pointed out that LAP is an advertising network that runs through various applications of LINE APP and can attract more potential consumers from the LINE service ecosystem.
LAP is different from other advertising solutions and has the following application advantages. You can set a variety of advertising goals and freely set the purpose of advertising: adding friends, reaching people, website conversions, etc. The backend interface of the system is easy to use and easy to operate: flexible budget setting, no threshold restrictions, and small amounts can be invested. Easily set target audience & select placement: Based on the audience’s interestsbehavior, placement options are diverse and span all major LINE services Use multiple data sources: combine first-party data and official account data to accurately target target groups and assist in operating official accounts It is worth mentioning that starting from Q1 of 2024, the new LAP function.
Since LINE has cultivated 21 million users, merchants who want to turn LINE traffic into the number of friends with their own official accounts can do two things to retain the traffic: recruit friends with official estonia phone number data accounts and convert them into consumers of productsservices . To achieve these two goals, a low-cost and high-efficiency method can be used, which is to use "LINE Ads Platform performance-based advertising" to collect potential consumers from LAP slots across LINE's major services. Early access to LAP’s new features: free choice of placements to deliver ads Yang Shanghua, brand marketing manager of LINE Enterprise Solutions Division, pointed out that LAP is an advertising network that runs through various applications of LINE APP and can attract more potential consumers from the LINE service ecosystem.
LAP is different from other advertising solutions and has the following application advantages. You can set a variety of advertising goals and freely set the purpose of advertising: adding friends, reaching people, website conversions, etc. The backend interface of the system is easy to use and easy to operate: flexible budget setting, no threshold restrictions, and small amounts can be invested. Easily set target audience & select placement: Based on the audience’s interestsbehavior, placement options are diverse and span all major LINE services Use multiple data sources: combine first-party data and official account data to accurately target target groups and assist in operating official accounts It is worth mentioning that starting from Q1 of 2024, the new LAP function.