How do these robots decide which pages to rank first and which not? By indexing keywords and tagged content.
Indexing, on the other hand, is the process in which Google, thanks to the work of crawlers, classifies and stores all the information in its results index.
As a result, virtual warehouses are created that are sorted according to previously classified keywords. This order allows people to quickly and accurately find the content they are looking for when using Google.
In this sense, indexing a website very well becomes a necessity for companies that want their content to be found by these web spiders and subsequently, positioned among the first search results, if all the SEO parameters are met.
Now, let's see what Google Search Console is, what it is for and how it works :
What is Google Search Console?
Google Search Console (formerly Google Webmaster Tools) is a free application from Google, whose tools allow you to check the indexing status of your website, optimize its visibility and monitor its positioning in search results.
Remember that if Google does not display your content correctly, it is very difficult for users, who are searching for content related to your company, to find you.
So with this platform, you can find out how Google has indexed your web pages and what you need to do to improve their positioning in the search engine.
Since organic search engine optimization (SEO) became an important strategy to attract buyers to your sales funnel, companies have spent a lot of their time optimizing their websites to effectively rank them.
One of the basic premises of SEO is that the better your website's positioning, the greater the likelihood that the number of users visiting your website's content will increase.
The main reason behind this premise is that most users tend to stay on the first page of results, limiting themselves to visiting only the first pages that Google returns.
Of course, there are exceptions. Depending on the level of research a person does, they may explore other results pages and find very good content.
However, in both scenarios, Google Search Console is still a very useful tool to know if your website is sufficiently optimized for Google and its web spiders to index it in the search engine and successfully include it among the search results.
What is Google Search Console for?
Google Search Console is used to know:
What is your search appearance, that is, how your website is showing up in Google's organic results. It also allows you to detect errors in meta descriptions and titles, as well as duplicate content or content that is not optimal for indexing.
How people find you. It allows you to identify the origin of your visits and the keywords with which users are finding you, the domains that link to your site (off-page SEO) and the internal link structure.
How efficient is the page on mobile devices? If your website is adapted for mobile devices, this platform helps you check its usability, performance and visibility.
How Google indexes and crawls your content, that is, which pages are indexed, which are the most important and most frequently used keywords on your website.
It also lets you know what errors Google robots find on the site while it is crawling, and statistics on the crawling process for the last 90 days.
Also, Google Search Console is useful for:
Request that Google crawl and re-index your website or a specific page.
Resolve crawling and indexing issues.
Troubleshoot common issues like mobile-friendliness and Accelerated Mobile Pages (AMP).
Review security issues.
Find out which websites link to yours.
Check the speed of your website.
How to set up Google Search Console?
Here's a 3-step guide on how to set up Google Search Console on your website.
1. Enter the platform's website
Go to search.google.com and click “Start Now.” Make sure you are logging in with a Google account that is either your company’s or the one linked to your website. Not your personal email address!
how to use google search console
2. Select your property type
You can choose between two options:
Steps to use Google Search Console
Domain
The domain property type will include the HTTP and HTTPS protocol for you telegram free number philippines r website, as well as any subdomains, such as “www.” This property type is more convenient because it recognizes multiple versions of your website.
As an example, Google Search Console will see the following URLs as matches:
ill need to confirm ownership with a DNS record.
URL prefix
The URL prefix property type will only include URLs with the specified address and protocol. That means if you enter “https://www.example.com” as your URL, Google Search Console will not match “http://www.example.com” or “example.com” with that URL.
3. Verify your property
The method for verifying your website in Google Search Console will depend on the type of property you have selected.
Here is a table that shows you the different verification methods in more detail: