Company social networks: how important is it to use them?

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Do you know how important social media is for your company? According to a survey conducted by PricewaterhouseCoopers Brasil (PwC), 77% of Brazilian consumers are directly influenced by what they find and what happens on these media.

The survey revealed that Facebook, Instagram, Twitter, YouTube and Google Plus play a key role in purchasing decisions, both in physical stores and online stores.

In this scenario, 43% of respondents said they discovered new brands through these channels. Want to know how to use your company's social media to improve your brand image and increase sales? Keep reading!

Why do companies need to be present on social media?
In general terms, we can say that having a presence on social job seekers database means being where your target audience is! However, looking at this issue more specifically, a company's social media is important because:

increase the visibility of your brand in the digital environment;
contribute to the generation of qualified traffic;
help develop a close relationship with customers ;
contribute to increased sales and the growth of the organization.
How does this help with customer relationships and sales?
By being present on social media, you have the opportunity to strengthen relationships with your customers and participate in the daily lives of your target audience. This is an excellent way to learn about the particularities of the consumer, identifying their habits, desires, needs, opinions and behaviors.

With this information, you can discover which features of your services or products need to be optimized to meet your buyers’ expectations. In addition, the knowledge gained from this information can be used to adjust your content strategies, thus creating an environment that is more conducive to direct dialogue.

What can you do to create good engagement on your company's social media?
The secret to creating good public engagement on the company's social networks is to disseminate quality content that manages to generate the minimum amount of curiosity among your followers.

The recommendation, in this sense, consists of creating content that is original and relevant, not just limiting yourself to promotional publications in which products are displayed with the sole aim of generating sales.

It is also important to say that when you publish any type of content, remember to include a call to action (CTA) at the end of the post. The idea is to make consumers do what you want, whether it is a comment (opinion), tagging a friend, sharing the post, etc.

Finally, we couldn’t forget to mention the precautions that should be taken when using the company’s social networks. What you can’t do, under any circumstances, is lose your cordiality. Always respond to customers in the best way possible!

Also be careful with the content of your posts, avoiding associating them with politics, religion or any other controversial topic that could result in unfavorable interpretations of your brand.