On average, we look at our phones

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Protect yourself from evolving threats, build trust, and maintain regulatory compliance. The future of secure and compliant digital interactions begins with Mobile Identity Services.between 80 and 100 times a day . This number can be even higher among younger users. Checking messages, social media, and notifications is a common activity. The frequency varies based on individual habits, work needs, and personal preferences.

As a business, it would be a mistake not to take advantage of this statistic. If you want your brand to stand out, you need to be present on your customers’ phones. How? There are countless channels to choose from: SMS , WhatsApp , Facebook Messenger , Instagram Messages , Viber, push notifications, native apps … the list goes on.

Just pick a channel and go? No! Not if you really want to make an impact with your communications strategy. Offering customers multiple channels is becoming morocco telegram database the norm, and for good reason. Consumers who interact with a company through multiple “touchpoints” or channels—such as social media, the company’s website, or a physical store—are more likely to become repeat customers.

Customers should be able to easily switch between channels—email, website, customer service call, or chat—without having to Google a contact method.

This is where channel terminology comes in. Let’s look at it in detail:

Single Channel: Basic interaction with the customer
Single channel offers customer contact through only one channel : a physical store, a website, or any other method. Customers have no choice; the company determines where it offers its services.

single channel

Example: A business that only offers services in a physical store, with no e-commerce or other contact methods available.