How to create product functionality requirements using the User Story Map tool
Posted: Sun Jan 19, 2025 10:46 am
How does it work in practice? Let's imagine that an airline or booking service wants to sell a client not only a plane ticket, but also additional services: car rental, hotel reservations, excursions. What does standard marketing offer?
Send a newsletter about additional opportunities to all your tunisia telegram database clients. But newsletters are annoying, especially standard offers.
Create a large advertising campaign about additional services. Unfortunately, specific offers from a commercial or poster are hard to remember. The most a company will achieve is that the client will remember the service provided and visit the website.
Offering the customer to rent a car or book a hotel directly at the time of purchasing a ticket. It seems like this approach should work. However, it is also bad if personalization is not used.
Airlines offer car rentals, sending the same notices to a student traveling alone and to the head of a large family. In the first case, savings are important, in the second - comfort: a family with several children, suitcases, a beach tent and a bag of toys will be able to comfortably fit in a minivan equipped with child car seats.
For a mother on holiday alone with her children, the service of a driver may also be attractive. If the airline makes such an offer at the time of buying plane tickets, it will be hard to refuse, as they say in the famous film.
Because at this very second, pressing the "buy" button, many are thinking: "How to get from the airport outside the city to the hotel on the coast with children and things?" The airline influenced the client's subconscious decision-making. Agree, this is almost the notorious 25th frame. But unlike it, this approach really works.
Send a newsletter about additional opportunities to all your tunisia telegram database clients. But newsletters are annoying, especially standard offers.
Create a large advertising campaign about additional services. Unfortunately, specific offers from a commercial or poster are hard to remember. The most a company will achieve is that the client will remember the service provided and visit the website.
Offering the customer to rent a car or book a hotel directly at the time of purchasing a ticket. It seems like this approach should work. However, it is also bad if personalization is not used.
Airlines offer car rentals, sending the same notices to a student traveling alone and to the head of a large family. In the first case, savings are important, in the second - comfort: a family with several children, suitcases, a beach tent and a bag of toys will be able to comfortably fit in a minivan equipped with child car seats.
For a mother on holiday alone with her children, the service of a driver may also be attractive. If the airline makes such an offer at the time of buying plane tickets, it will be hard to refuse, as they say in the famous film.
Because at this very second, pressing the "buy" button, many are thinking: "How to get from the airport outside the city to the hotel on the coast with children and things?" The airline influenced the client's subconscious decision-making. Agree, this is almost the notorious 25th frame. But unlike it, this approach really works.