Competition is always a great guide, but it can never be the driver. In this sense, I have another article that addresses this topic, in case you want to understand the statement better. Understand what makes your product/service/company unique and use it to your advantage. What phrase could only be used in your company? I bet “The best price on the market” certainly isn’t. You need to find out what works for your scenario, with your variables .
We often get hung up on explaining what we do and christian churches email list expect our interpreting audience to adapt their own reality and imagine how what we do can help, because we ask the wrong question. The question is not what you do, but “how do you help people or businesses?” For example, let’s talk about my profession. If someone asks me “What do you do?”, the answer would be something like “Senior team and project leader”, which doesn’t say much beyond what I do.
And if the question is “How do I help companies?”, my answer would be “I develop and manage Digital Marketing projects, focusing on generating leads/sales for companies that need to increase revenue”. It is clearer and demonstrates the need for my service.
3. You need to have something “tangible”
You need to offer something tangible to your visitor. They need to identify your product/service with a “thing.” For example, if a businessman is looking for a sports sedan, which of the two landing page descriptions would you bet would convert more?
“Transport” or “BMW 3 Series Black Edition”
Other examples: “Sales process consultancy” or “an eight-step sales process”.? “Premium service” or “24/7 support with technical support and direct channel with the manager, via WhatsApp/phone/email”?
4. Who trusts us
This is a great way to demonstrate why visitors should trust your brand. It's to show other companies/people who have already done this and done well! Testimonial videos, text testimonials, summaries of success stories or even showing the brands your company serves or has served are great examples of social proof .
5. Problem/Solution/Benefit
Help your visitor visualize the benefits of your solution using a mini journey, tell a little about the problem that is commonly diagnosed by your audience, present the solution and the result of its application, for example:
“Did you know that a large portion of small and medium-sized Brazilian companies spend more than 60% of their budget on digital marketing, in an unproductive way and without a concrete strategy? We can reduce this rate to zero and develop a digital marketing strategy built by 5 experts in 30 days.”
7. Try it out
And the best way to find out what works is to experiment! There is no set recipe, given the infinite number of variables involved in the process between a visitor becoming a lead. In fact, many of them are related to behavior, which you can read in this article by Fábio Duran, our CEO, on Behavioral Economics . The only way to achieve good rates is the famous and efficient a/b test !