Rich estimates that 25-50% of Flyte’s new clients discover the agency through meetings.

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Therefore, the key is to build awareness, which will ultimately lead to new business.

AOC took three years off due to the pandemic. Rich used iraq b2b leads this time to, in a sense, experiment with what would happen with his business. He wondered whether his agency would make more money because the team was able to devote time and energy to billable hours, or whether the pipeline would dry up because the company was out of sight and out of mind. He realized that meetings were a necessary ongoing tool that helped differentiate his business from other agencies.

Many local businesses attend the conference year after year and eventually require services such as website design, SEO, and paid advertising. For local businesses, joining the AOC is often their first point of contact with Rich and his agency. This primary awareness can nurture leads for months or years. It also gives the company access to the executive suite that is not possible with telemarketing.

Rich believes it only takes a few small steps to retain and attract new customers. Conference attendees already provided their information when registering, so they immediately became part of Flyte's audience and email list. As AOC grows, the Flyte team becomes more strategic in capturing business value. For example, team members conduct free on-site consultations with attendees during breaks.

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