How to Start a Business When There is No Data
Posted: Mon Jan 20, 2025 3:34 am
The cold start problem is a situation that every new business faces. When historical data for the correct operation of recommendation systems has not yet been accumulated, it is difficult to understand what afghanistan telegram number database to show users and what products to promote first. IT entrepreneur Viktor Martynov spoke about how to develop a business in a cold start.
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Content:
What is the difficulty of a cold start in business
Data bias
PreRec Model as a Solution to the Cold Start Problem
Marketing of the Future
What is the difficulty of a cold start in business
A cold start makes it difficult for a business to develop. Examples of a cold start can be situations when:
a new user has registered in the system;
the company enters a new market;
a new product appears in the product line.
In such cases, you need to quickly understand what will interest customers. For this purpose, large companies build entire recommendation systems. They are similar to Google or Yandex search algorithms, which, based on their internal metrics, show the user what he wants.
Subscribe to RB.RU in Telegram
Content:
What is the difficulty of a cold start in business
Data bias
PreRec Model as a Solution to the Cold Start Problem
Marketing of the Future
What is the difficulty of a cold start in business
A cold start makes it difficult for a business to develop. Examples of a cold start can be situations when:
a new user has registered in the system;
the company enters a new market;
a new product appears in the product line.
In such cases, you need to quickly understand what will interest customers. For this purpose, large companies build entire recommendation systems. They are similar to Google or Yandex search algorithms, which, based on their internal metrics, show the user what he wants.