First of all, nano influencers are people who have a certain audience that follows them on the internet, whether on YouTube , Instagram or Facebook .
This type of influencer usually creates content with the aim of helping their followers, and most of the time, those who manage to do so in the most authentic way stand out.
Nano influencers are content creators who have at least 1,000 followers, and micro influencers are those who have between 10,000 and 50,000 followers .
Complement your knowledge with the following video!
The lack of fame of nano and micro influencers is one chiropractor email address of their greatest strengths. This is because it makes them more accessible than influencers with millions of followers. In other words, when they recommend any product or service on Instagram, their word seems as true as the advice of a friend. See below the biggest advantages of hiring nano and micro influencers:
have higher engagement rates when compared to macro influencers;
they are cheaper , and often accept products in exchange for advertising;
have greater engagement with their followers .
Examples of brands that already work with nano and micro influencers
Stella Artois - Ambev
For Christmas 2020, Stella Artois, whose spokesperson is Isis Valverde, ran a Christmas campaign that featured several micro and nano influencers. The campaign involved sending out several Christmas decorations with special dishes, which the selected influencers shared on their stories and feeds. Check out some examples below:
nano and micro influencers 1
nano and micro influencers 2
nano and micro influencers 3