What Does the Badge Count Number Represent?
Inside the badge circle, you generally see a number in white text – this is the notification count. It represents the number of messages for a given user. The count can highlight unread alerts, notifications, updates, content reminders, news feed cards, and other in-app features.
The icon badge of a mail app shows the number of emails – this is simple. But in most applications, the badge number is the sum of all notifications. For example, in the screenshot below, the app badge for Twitter represents the number of notifications for new tweets, replies, retweets, and direct messages.
Notification badges examples
Conduct User Research
A critical step in discovering flaws in your mobile app experience is user research. It entails gathering feedback from your target audience to have a better perception of their wants, preferences, and pains. This information can be acquired through surveys, interviews, or usability studies. You can guarantee that your mobile app fits the demands of your users, which leads to improved engagement, loyalty, and, eventually, profit.
Monitor App Analytics
App analytics offers a lot of information about user behavior, app performance, and conversion rates. Studying this data can help you understand how users interact with your app and where they may be having problems. You learn how to improve mobile customer experience, boost user engagement, and optimize your mobile experience by spotting patterns and trends. You could learn, for example, that customers quit your app during the purchase process and use this knowledge to simplify this process or to send reminders about abandoned carts.
Analyze Sales Metrics
Sales indicators such as revenue, retention rates, and client lifetime value give significant insights into the overall success of your mobile experience optimization. You may find trends and patterns in your sales data that will help you enhance your mobile app by studying it. For example, if you observe that customers who interact with a certain feature have a higher retention rate, you can think about pushing that feature more prominently in your app.