Text overlays help video content stand out in the feed. Whether viewers are watching with or without sound, text overlays provide additional information, grab attention and encourage engagement.
When publishing a 4:5 video, you typically need to add a text overlay in macau b2b leads a third-party video editing app before publishing. But when posting 9:16 videos to platforms like Facebook, Instagram, TikTok, and YouTube, you can add text overlays directly in the app.
Tips for making mobile-first videos - insert text overlay - facebook-instagram-tiktok-youtube-10
If you plan to post your video to multiple social networks, adding text within the app can be time-consuming. But I’ve found that videos with more native elements, including text overlays, effects, and transitions, generally work best.
Sound is more important than ever for mobile-optimized videos, especially when you're posting 9:16 content to social networks with dedicated vertical video feeds. Sound is considered standard in Reels, clips, and TikTok videos, so content that doesn't include sound is likely to stand out — but not necessarily in a good way.