You apply more than one strategy together and compare their performances .
In our experience the best alternative is the second one (bold doesn't lie) .
The reasons are various, as also suggested by this Harvard research on a sample of 35,262 startups.
This is the most tempting : in the same amount of time X maldives business email list companies that adopt a culture of continuous A/B testing achieve double the performance of companies that A/B test sporadically.
In fact, among the startups analyzed, those that conducted continuous A/B tests on their web pages obtained an increase in traffic between 30% and 100% in one year compared to the others.
But that's not all... here are other reasons why, according to researchers, you should prefer this second path full of tests:
Professionals who are used to testing are able to identify the most promising ideas sooner and more reliably ;
Logically, they also recognize negative signals earlier and more precisely ;
I am able to invent or find new profitable products 9%–18% faster.
The lesson for you : Always have at least one test running. Start with the big ones (entire page design, different products) then move on to the small ones (CTA color, testimonial placement, microcopy) . And, to avoid wasting all of this, minimize decisions without data to guide you.
THE BEST FROM MARKETERS
8 steps to optimize your Landing Page and acquire more leads : Find out what they are in this video lesson by Marco, our Growth Manager, on the Marketers YouTube channel.
You wait months to see if it brings results;
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