2022 Lineup: The Best CRM Tools in Malaysia

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Since the start of the coronavirus pandemic, we’ve seen a rapid shift to digital approaches in marketing and sales, even in Asia Pacific, where in-person business events and meetings were the norm at the time. With this change, we’ve also seen a surge in demand for marketing automation and CRM (customer relationship management) software across Southeast Asia. For example, CRM enables sales teams to visualize important data and share this latest data with the entire team, track their belize telegram number database sales negotiations, view analytics and optimize their sales funnel, and more. In this article, we’ll take a look at the main CRM tools developed locally in Malaysia and global-focused software that integrates in Malaysia.

Table of contents


1. Star customer relationship management

2. Customer Relationship Management System

3. Claritas Customer Relationship Management

4. Second CRM

6. Zoho CRM

7. HubSpot

8. Bow Now

9. Summary

 

Star Customer Relationship Management




Star CRM Pte Ltd. is a CRM strategy and software provider based in Singapore and Malaysia, established in 1998. They were named the Best CRM Vendor in Malaysia by Frost and Sullivan in 2018 and ranked 7th in the region by APAC CIO Outlook.



Who is it for? Large multinational companies (clients include Shell, Phizer, Heineken, P&G, JTI Malaysia, etc.)


Features: Manage prospects and existing customers, set next actions, SMS and email engines to send personalized communications (such as product brochures and quotes), set relationship triggers for customers on birthdays, manage expenses, assign prospects to reps, interactive reports export to Excel



advantage:

With only 20% customization and configuration, setup only takes 3-4 months (this can be a negative if that's too long for your team)


shortcoming:

No free trial available
Pricing isn't clearly listed on the website - you'll need to request a quote, which probably means it's expensive