What is a website subdomain and how to create one
Posted: Mon Jan 20, 2025 4:55 am
As the site develops, the amount of content presented on it increases. However, excess information can lead to the loss of users who will not be able to find what they were looking for. Using subdomains can improve site navigation and help scale the business. In this article, we will tell you what a site subdomain is and how to create one.
What is a website subdomain?
A subdomain is a resource with a unique structure, functionality some of the key features of band and content that is part of the main domain. The domain can be compared to a shopping center, and subdomains to departments - each department offers its own products.
The subdomain includes the following elements:
Domain zone. This element is located in the name after the last character and is controlled by the registrar, which issues and authorizes domains in zones such as .ru, .org, .net, .com.
Root domain. This is the main element of the domain name, which is needed for brand recognition and is located to the left of the last character of the domain zone.
Third-level domain. It is located to the left of the root element.
Why do you need a website subdomain?
Resource promotion in search engines. Since a subdomain is considered a separate resource for search engines, the root domain can receive a number of SEO advantages. This opens up additional opportunities for increasing traffic to the site. For example, if a company operates in a competitive niche, it needs to use high-frequency keywords to achieve top positions. However, the main problem is that only three high-frequency keywords can be used on the main page of the root domain. Subdomains come to the rescue, since they can distribute a significant number of high-frequency keywords, which will further improve the visibility of the main site by search engines.
Promotion in regional search results. To improve the site's position in regional search results, it is recommended to create subdomains for each region or city where the company's branches are located. This will facilitate the promotion of the site, since search engines primarily show the user results that correspond to their geographic location.
Improved navigation. An important element for marketplaces and large online stores with a wide range of products. Such subdomains can be used to place information about different product categories, which helps improve the structure of the trading platform and makes it more convenient for the audience.
Access from different devices. It is important that users have the ability to access the site from any device, especially smartphones, as they are where most of the traffic comes from.
Speeding up the resource. To increase the site loading speed, it is recommended to place some information on subdomains. This approach is especially useful for resources with a large number of images and videos with a large weight.
What features should be taken into account before creating a subdomain
For each subdomain in Yandex, you need to confirm the webmaster's rights.
The subdomain and the main resource must have a design that matches each other.
The domain and subdomain must not have less than 200 pages.
Subdomain names must be no more than 63 characters, and levels no more than 127 characters.
Semantic cores must be different for the root site and subdomain.
To prevent search engines from considering a subdomain a duplicate, the content on it and the main resource must differ.
How to create a subdomain on hosting
To create a subdomain, follow these steps.
Add a new record. This must be done through the hosting control panel. Go to the DNS records management section, click the "Create"/"Add" button and specify the record type.
In the Host Name field, enter the subdomain name.
In the "Value" field, enter the IP address of the server or hosting provider.
Repeat the steps for the www subdomain .
Save changes to settings.
Conclusion
Before creating a subdomain, it is necessary to analyze the need for its presence for a specific company, taking into account such aspects as internal linking, semantic core, uniqueness of content, link profile and other factors.
What is a website subdomain?
A subdomain is a resource with a unique structure, functionality some of the key features of band and content that is part of the main domain. The domain can be compared to a shopping center, and subdomains to departments - each department offers its own products.
The subdomain includes the following elements:
Domain zone. This element is located in the name after the last character and is controlled by the registrar, which issues and authorizes domains in zones such as .ru, .org, .net, .com.
Root domain. This is the main element of the domain name, which is needed for brand recognition and is located to the left of the last character of the domain zone.
Third-level domain. It is located to the left of the root element.
Why do you need a website subdomain?
Resource promotion in search engines. Since a subdomain is considered a separate resource for search engines, the root domain can receive a number of SEO advantages. This opens up additional opportunities for increasing traffic to the site. For example, if a company operates in a competitive niche, it needs to use high-frequency keywords to achieve top positions. However, the main problem is that only three high-frequency keywords can be used on the main page of the root domain. Subdomains come to the rescue, since they can distribute a significant number of high-frequency keywords, which will further improve the visibility of the main site by search engines.
Promotion in regional search results. To improve the site's position in regional search results, it is recommended to create subdomains for each region or city where the company's branches are located. This will facilitate the promotion of the site, since search engines primarily show the user results that correspond to their geographic location.
Improved navigation. An important element for marketplaces and large online stores with a wide range of products. Such subdomains can be used to place information about different product categories, which helps improve the structure of the trading platform and makes it more convenient for the audience.
Access from different devices. It is important that users have the ability to access the site from any device, especially smartphones, as they are where most of the traffic comes from.
Speeding up the resource. To increase the site loading speed, it is recommended to place some information on subdomains. This approach is especially useful for resources with a large number of images and videos with a large weight.
What features should be taken into account before creating a subdomain
For each subdomain in Yandex, you need to confirm the webmaster's rights.
The subdomain and the main resource must have a design that matches each other.
The domain and subdomain must not have less than 200 pages.
Subdomain names must be no more than 63 characters, and levels no more than 127 characters.
Semantic cores must be different for the root site and subdomain.
To prevent search engines from considering a subdomain a duplicate, the content on it and the main resource must differ.
How to create a subdomain on hosting
To create a subdomain, follow these steps.
Add a new record. This must be done through the hosting control panel. Go to the DNS records management section, click the "Create"/"Add" button and specify the record type.
In the Host Name field, enter the subdomain name.
In the "Value" field, enter the IP address of the server or hosting provider.
Repeat the steps for the www subdomain .
Save changes to settings.
Conclusion
Before creating a subdomain, it is necessary to analyze the need for its presence for a specific company, taking into account such aspects as internal linking, semantic core, uniqueness of content, link profile and other factors.