How to protect your e-commerce from the economic crisis

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shukla9966
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How to protect your e-commerce from the economic crisis

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The Brazilian Electronic Commerce Association (ABComm) estimates that Brazilian e-commerce will grow 18% in 2016 compared to 2015. This means revenue of R$56.8 billion. The average ticket price should be slightly lower than last year, at R$298, compared to R$301. However, this should be offset by the number of orders placed: 190.9 million are expected in 2016, compared to 155.5 million in 2015.

To have an online store with positive revenue and protected from any problems that may arise along the way, including the current economic slowdown, you need to work very well on three points that still affect the effectiveness of many Brazilian e-commerces. They are:

Logistics is a very important topic for the reputation of any brand. In Brazil, this sector is often affected by the lack of transport infrastructure, which can end up delaying deliveries.

The Post Office, another widely used delivery service, has had email list france that have affected the lives of those who depend on it. So, this is a topic that you really need to be aware of and try to find creative solutions to overcome possible unforeseen events without affecting the quality of your services as perceived by consumers.

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The company B2W, owner of brands such as Submarino.com and Americanas.com, decided to also manage this stage of the sales process and created its own logistics company, thus being able to guarantee greater efficiency and quality to consumers.

For those who cannot resort to the same strategy, an alternative may be the logistics startups that are emerging in this scenario. Some, for example, allow the customer to hire the services of a motorcycle courier by paying a set amount for a quick delivery.

No matter what your choice is, what will make a difference is that you have a quality service, which allows your orders to be delivered within the agreed time, but which also has a good cost for your budget.

Innovation - it may seem like something from the last century, but it isn't. Many e-commerce sites still operate with outdated platforms and layouts, which can hinder growth, as customers don't feel credible in the operation, especially with cases of fraud present in the virtual world.

The result is that, faced with high competition and, now, the unfavorable economic scenario, it is increasingly difficult for e-merchants who do not keep up to date with market innovations to survive.

After-sales - customer service has always been a differentiator in building customer loyalty. The big problem is that many companies still do nothing when it comes to this.

With websites such as Reclame Aqui, Reclamão and Denuncio, e-consumers have gained space to express their criticisms about any service. As a result, companies increasingly need to improve their customer service and reputation among Internet users.

It is important to understand once and for all that after-sales service is just as important as pre-sales service, as it can also directly affect your sales numbers. In times of crisis, rethink your relationship strategy, invest in building loyalty with those who already like and buy from your brand, and keep your revenue in the green.

And finally, here are two more tips to help you protect your e-commerce business against the economic slowdown that is expected to continue for a few more years in Brazil.

Review your advertising spending You should never stop promoting your store, especially with the high competition in the online market. If you don't promote yourself, you won't gain space.

The alternative, however, to cut some expenses, is to pay attention to which channels you are spending on and whether they could be replaced by something more affordable that is as efficient as the current one.

For example, could it be cheaper to invest in attracting a profile visitor than to fight for a keyword? Visit Google Adsense and find medium and small websites with low-cost advertising space, but with a well-targeted audience.

Value long-term actions Although many people like to reap the rewards immediately after investing, at this point it is necessary to be patient and invest in long-term marketing actions that take longer to bring returns, but are constant and low-cost.

Email marketing and newsletters are two examples that will help you build relationships, generate brand awareness and build customer loyalty at a lower cost.

In a morning of business and quality content, ClearSale holds E-commerce Day
On the 17th, ClearSale had the honor of holding an event packed with quality content and learning for the e-commerce market, E-commerce Day. Together with its great partners Rise 7, Dr. E-commerce and Your Views, ClearSale's headquarters welcomed an audience of approximately 35 customers, who enjoyed a morning rich in new business and knowledge improvement .
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