Why don't ready-made formulas always work?
Posted: Mon Jan 20, 2025 5:03 am
In fact, it is undeniable that the Hero's Journey and the lean structure used by Pixar work in great stories. Just think of films like Star Wars, Batman Begins, Toy Story and Finding Nemo, for example — which follow each step presented to the letter.
Despite this, when producing web content , not every journey needs to be a Hero's Journey or follow all the elements of the model.
This is because the concept provides the necessary context electrical contractors email list for the development of the narrative and, as long as the steps are understood, it will not be necessary to replicate it in a rigid way .
This way, it is possible to avoid writing or ideas taken as “universal truths”, which end up becoming clichés and weakening the text.
Ironically, the technique that should be used to create charming stories ends up being trivialized, and can generate similar and very simple content .
The Hero's Journey works perfectly in big, fictional stories, but in real life, we won't always have a mentor to push us forward, and not all endings are happy.
Therefore, we explain below how you can create stories that generate value for your audience without relying strictly on ready-made formulas.
Storytelling beyond formulas: how to put it into practice?
If you want to tell good stories in your content, you need to understand that there are no ready-made formulas to obtain the expected visibility , if the material does not have a clear and genuine purpose.
Keep in mind that everything will depend on what you have to offer your audience . After all, you need a relevant topic, with problems that generate identification and that offers a solution.
Despite this, when producing web content , not every journey needs to be a Hero's Journey or follow all the elements of the model.
This is because the concept provides the necessary context electrical contractors email list for the development of the narrative and, as long as the steps are understood, it will not be necessary to replicate it in a rigid way .
This way, it is possible to avoid writing or ideas taken as “universal truths”, which end up becoming clichés and weakening the text.
Ironically, the technique that should be used to create charming stories ends up being trivialized, and can generate similar and very simple content .
The Hero's Journey works perfectly in big, fictional stories, but in real life, we won't always have a mentor to push us forward, and not all endings are happy.
Therefore, we explain below how you can create stories that generate value for your audience without relying strictly on ready-made formulas.
Storytelling beyond formulas: how to put it into practice?
If you want to tell good stories in your content, you need to understand that there are no ready-made formulas to obtain the expected visibility , if the material does not have a clear and genuine purpose.
Keep in mind that everything will depend on what you have to offer your audience . After all, you need a relevant topic, with problems that generate identification and that offers a solution.