Google finishes its December core update ahead of schedule: an earthquake of volatility in just six days

[shukla7789]

Content manager at Marketing4eCommerce
LThe December core update lasted just six days. This is very, very, very unusual for Google, which usually rolls out this type of core algorithm update over the course of two weeks. Looking back, we only find one faster precedent: January 2020 , when the process took place in just 3 days.


A core update marked by volatility
But if you think that shorter duration means less impact, you are wrong. The December 2024 core update will be remembered as a real volatility earthquake. You only have to take a look at the Semrush SEO volatility sensor for Spain, for example:

SEO volatility in Semrush, December 2024 core update
Source: Semrush
Something that is corroborated by other indicators, such as Wincher's:

volatility seo wincher
Source: Wincher
And this is even more striking for markets like the fusion database States, where volatility has been at very high levels for many days.

SEO volatility in the United States after the December core update
Image: Semrush
From what we have seen in these tools, and from the comments we have read on social media, the perception is that this volatility has affected to a greater extent the sites that had gained or lost many positions in the November core update , correcting (for better or worse) much of the effect of that update.