3. TikTok Messaging
Posted: Mon Jan 20, 2025 5:33 am
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Last year, TikTok launched a direct messaging feature. Now, TikTok is assembling a team dedicated to expanding the app’s social and messaging features.
Our take: Social media expert Keenya Kelly says TikTok is primarily focused on video views, comments and sharing. But behind the scenes, major developments are taking place in the world of messaging.
Currently, TikTok's messaging capabilities are still in their infancy compared to competitors. But by investing resources in developing its social and messaging features, TikTok aims to keep users on its app for longer each day.
Kelly predicts this will lead to new marketing opportunities for TikTok. She'd like to see automation tools like ManyChat integrated into TikTok messaging so marketers can capture leads through techniques like messaging users to prompt them to opt-in.
social media marketing world
When you attend Social Media Marketing World, you'll receive malta b2b leads professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
Get details
Last year, TikTok launched a direct messaging feature. Now, TikTok is assembling a team dedicated to expanding the app’s social and messaging features.
Our take: Social media expert Keenya Kelly says TikTok is primarily focused on video views, comments and sharing. But behind the scenes, major developments are taking place in the world of messaging.
Currently, TikTok's messaging capabilities are still in their infancy compared to competitors. But by investing resources in developing its social and messaging features, TikTok aims to keep users on its app for longer each day.
Kelly predicts this will lead to new marketing opportunities for TikTok. She'd like to see automation tools like ManyChat integrated into TikTok messaging so marketers can capture leads through techniques like messaging users to prompt them to opt-in.