What Is SMS Marketing? The Complete Beginner’s Guide for 2025

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Short message service (SMS) marketing is a form of digital marketing that involves sending promotions to current and potential customers through text messages. It’s also sometimes referred to as text marketing.

In today’s world, people spend a lot of time on their mobile devices. The average person spends almost five hours a day on their mobile phone. That makes SMS marketing, or text marketing, an excellent option for reaching prospects where they spend their time.

On this page, we’ll cover everything you need to know about SMS marketing, including:

What is SMS marketing?
What are the benefits of SMS marketing?
How much does SMS marketing cost?
How to use SMS marketing: Best practices
SMS marketing examples to inspire you
The best SMS marketing software in 2025
Keep reading to find out how you can text your way to dentist database revenue for your business!

P.S. If you want tips and tricks for marketing your business through other strategies, subscribe to Revenue Weekly. You’ll get insight from a team of marketers with over 28 years of experience in digital marketing!

What is SMS marketing?
SMS marketing is a form of digital marketing that involves sending promotions to current and potential customers through text messages. It’s also sometimes referred to as text marketing.

What are the benefits of SMS marketing?
Now that we’ve answered, “What is SMS marketing,” you may wonder why you should do it. What are the benefits of SMS marketing?

Here are a few reasons you’ll want to start creating your text marketing strategy:

1. People already regularly use their smartphones
The biggest reason to create an SMS marketing strategy is that people already use their smartphones daily.

In 2020 alone, people in the United States sent over 2.2 trillion SMS and MMS messages. Texting is a highly integral part of everyday life, making it the perfect medium for your business to reach prospects.

You can promote your business through a function that people already actively use by harnessing SMS marketing. Need help figuring out where to start? Check out these SMS marketing examples to get the ball rolling.

2. SMS marketing works with other marketing strategies
SMS text marketing is a strategy that works great with different marketing strategies. You can use your text marketing strategy to help emphasize messages from other campaigns.

Box Lunch's email promotion for their flash sale

SMS promotion for Box Lunch's 30% off flash sale

SMS and email marketing work great together to help your marketing message hit home. If you want prospects to purchase a product, take advantage of a sale, or something similar, you can use a one-two power punch with SMS and email.

Text marketing is an excellent way to emphasize your message to your audience and convince them to complete your desired action.