This is a year-round strategy that fits with seasonal specials.
Posted: Mon Jan 20, 2025 5:39 am
The company offers deals on refreshers in the summer and peppermint mochas in the winter. These campaigns play heavily on feelings of well-being and nostalgia.
Starbucks Account Shows Posts With Fall and Winter Vibes
Starbucks also varies its daily posts between videos and still images. This mix pleases the list of bermuda consumer email audience with eye-catching images while also satisfying the algorithm.
Starbucks account shows how posts vary between videos and still images
The focus on seasonality also includes posts about cultural events. For example, this Instagram post celebrates Hispanic Heritage Month as a way to encourage the sense of community and warmth that Starbucks promotes as part of its values.
Starbucks' Instagram Post Celebrating Hispanic Heritage Month
What you can do: Create a sense of urgency by highlighting limited-time offers for events, seasons, and holidays. Make sure to bring your brand values into your campaigns and all social interactions. Use Semrush’s AdCreative.ai tool to automate banner creation for seasonal marketing campaigns. This tool supports multiple formats (Facebook, Instagram, LinkedIn, X) and eliminates the need for design skills.
7. Airbnb's storytelling
Airbnb uses atmosphere and a narrative format to create an emotional connection with its audience. It segments its social media posts, using storytelling to highlight the benefits of its service for both guests and hosts.
Recently ran two digital marketing campaigns simultaneously.
For one campaign, Airbnb invited photographers to use the service as guests and take photos during their stays.
Co-founder and CEO Brian Chesky introduced the new social media advertising strategy with a video on his X account :
Starbucks Account Shows Posts With Fall and Winter Vibes
Starbucks also varies its daily posts between videos and still images. This mix pleases the list of bermuda consumer email audience with eye-catching images while also satisfying the algorithm.
Starbucks account shows how posts vary between videos and still images
The focus on seasonality also includes posts about cultural events. For example, this Instagram post celebrates Hispanic Heritage Month as a way to encourage the sense of community and warmth that Starbucks promotes as part of its values.
Starbucks' Instagram Post Celebrating Hispanic Heritage Month
What you can do: Create a sense of urgency by highlighting limited-time offers for events, seasons, and holidays. Make sure to bring your brand values into your campaigns and all social interactions. Use Semrush’s AdCreative.ai tool to automate banner creation for seasonal marketing campaigns. This tool supports multiple formats (Facebook, Instagram, LinkedIn, X) and eliminates the need for design skills.
7. Airbnb's storytelling
Airbnb uses atmosphere and a narrative format to create an emotional connection with its audience. It segments its social media posts, using storytelling to highlight the benefits of its service for both guests and hosts.
Recently ran two digital marketing campaigns simultaneously.
For one campaign, Airbnb invited photographers to use the service as guests and take photos during their stays.
Co-founder and CEO Brian Chesky introduced the new social media advertising strategy with a video on his X account :