8 Superstar Sustainable Marketing Examples To Get You To the Greener Side

[shukla7789]

Ready to become greener in your company? Awesome!

With consumers making greener choices., many companies are looking at how they can change the way they do things in-house. We can investigate sustainable marketing examples to see how businesses are following this trend by investigating sustainable marketing examples.

You’ll get the inside scope of sustainable marketing in this article, as well as some top brands currently working toward sustainable change. We’ve also included some lesser-known green marketing examples, so buckle up as we start our green adventure.

Take a look at these sustainable marketing examples to see how it’s done!

What is sustainable marketing?
Sustainability and green are two different concepts.

Sustainability is about the longevity of the product/service. It is about overseas chinese in europe data a product’s lifecycle from beginning to end and whether it is sustainable for the environment, the public, and the future.

On the other hand, being green is focused only on its environmental aspect. A product can be green, but not necessarily sustainable.

Sustainable marketing involves showcasing a business’s sustainable efforts. This gives the public insight into the company’s commitment to social and environmental impact.

The movement is summarized by Ballantine and Kemper in 2019, where they outline the three levels of engagement:

Doing less bad: The first level focuses on reducing what is considered the “bar” for the product. This could involve improving working conditions during production or lowering the emission of the product’s use. It is also all internally focused and doesn’t involve the consumer.
Doing more good: The second level examines consumption, how the product is used, and promoting sustainable lifestyles with consumers. Consumers could consider sharing the product, like RentTheRunway, or the business could do an educational push instead of a sales push.
Doing different: The last level is about making a change in the industry and promoting all systems that need to be changed.
8 sustainable marketing examples
If you are looking for inspiration for marketing your sustainable or green products, then take a look at these top brands. They are leading the way in green marketing, making tomorrow a better place, one campaign at a time!