Specifically, ABO or Adset Budget Optimization r

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For Campaign Optimization you can choose between:

ABOUT
CBO
referring to a type of optimization to be used when dividing the campaign budget between the different adsets.

epresents the optimization of the budget sri lanka business email list at the ad set level. Advertisers allocate the campaign budget among the different ad sets that are used.

Remember: The advantage, in this mode, is that you can control your spending more. The disadvantage, however, is that you do not fully exploit the potential of the Facebook algorithm.

The second option is CBO or Campaign Budget Optimization. It consists of optimizing the budget at the campaign level by completely letting the Facebook algorithm decide how to allocate the campaign budget between the different adsets that are used in the campaign itself.

In short, Facebook will identify the best adset, reserving most of the campaign budget for it. In this way, everything is delegated to the power of the Facebook algorithm, but control over the impressions purchased will be lost.