practice absolute?
Posted: Mon Jan 20, 2025 5:52 am
So does this mean that all it takes is one or two stimuli and everyone changes their mind? That's not the case either. Although the existence of the priming effect is undeniable, it is not completely effective and ends up influencing indecisive or more vulnerable people . However, changing a few percentage points can mean the success or failure of a digital marketing strategy.
Let’s take the example of the Cambridge Analytica scandal .
In short, the company used profile and social media activity furniture manufacturers in usa email list data to understand who was most likely to be encouraged to vote in a certain way. Then, after identifying this small group, they focused on directing encouraging messages. Therefore, it only took a small percentage changing their vote or being encouraged to vote where it is not mandatory to change the result of an entire election.
In any case, it is interesting to note that when priming studies are presented in public, the vast majority look on in disbelief, after all they believe that they are rational beings and that they would never fall for manipulations, apparently so simple.
Do you believe in the priming effect? Have you ever experienced this or seen someone go through situations similar to the ones we described? Do you use this knowledge to create and execute your marketing and sales strategy? Tell us in the comments!
Later, next week, I will continue with the series of articles on Behavioral Economics applied to Digital Marketing, with tips on how to create a persuasive message .
If you liked this article, subscribe to our newsletter and receive exclusive content about digital marketing, directly to your email!
Let’s take the example of the Cambridge Analytica scandal .
In short, the company used profile and social media activity furniture manufacturers in usa email list data to understand who was most likely to be encouraged to vote in a certain way. Then, after identifying this small group, they focused on directing encouraging messages. Therefore, it only took a small percentage changing their vote or being encouraged to vote where it is not mandatory to change the result of an entire election.
In any case, it is interesting to note that when priming studies are presented in public, the vast majority look on in disbelief, after all they believe that they are rational beings and that they would never fall for manipulations, apparently so simple.
Do you believe in the priming effect? Have you ever experienced this or seen someone go through situations similar to the ones we described? Do you use this knowledge to create and execute your marketing and sales strategy? Tell us in the comments!
Later, next week, I will continue with the series of articles on Behavioral Economics applied to Digital Marketing, with tips on how to create a persuasive message .
If you liked this article, subscribe to our newsletter and receive exclusive content about digital marketing, directly to your email!