50 Google Ads Statistics to Know in 2025 and Beyond

[shukla7789]

If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads (formerly known as Google AdWords). Is Google Ads the best ad network for your business, though? What better way to find out than with 50 Google Ads statistics!

Below, you can learn about Google Ads’ performance, benefits, costs, return on investment, and more with these 50 Google Ads statistics. Those stats are divided into the following sections:

General PPC stats
General Google advertising stats
Business advertising stats
User behavior stats
Google Ads reach and results
Google Ads costs
Google Shopping Ads stats
Publisher and revenue stats
Keep reading to learn more. Then, for the latest gcash database on Google Ads, as well as digital marketing and advertising, join our Revenue Weekly newsletter!


Meet WebFX:
Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

www.your-url.com
Send Me a Proposal arrow right
cta38 img
General PPC stats
Let’s start off by looking at a few statistics about PPC in general:

Around 65% of small- to medium-sized businesses (SMBs) have their own PPC campaigns.
The average conversion rate for PPC overall is 2.35%.
Paid ads can be five times more effective on mobile devices than on desktop computers.
Ads have a 30% higher sales rate when they’re personalized.
General Google advertising stats
Google Ads is probably the most dominant ad network out there. Here are some stats demonstrating why that is:

More than 80% of desktop searches happen on Google.
As recently as 2022, Google earned almost $225 billion in ad revenue.
Google is expected to make up 24.6% of the digital advertising market by 2025.
Google has 83.49% of the search engine market share worldwide.
Google has 93.69% of the search engine market share in the United Kingdom alone.
Business advertising stats
What is the business response to PPC and Google Ads? Here are some stats about how companies view (and use) this ad platform:

79% of marketers state that PPC ads are vital to their company’s success.
The average SMB invests seven times more money into paid advertising than they do into SEO.
Over 80% of companies use Google Ads for their PPC.
More than 84% of businesses plan on using Google Ads in 2024.
43% of advertisers identified lead generation as their main reason for using Google Ads.
More than 90% of the businesses that advertise in Google Ads use the Google Ads Editor to help them manage their campaigns.
User behavior stats
We’ve seen how businesses respond to Google Ads, but what about online users? Here are some stats to answer that question:

98% of people prefer to shop online.
75% of users state that ads in Google search results make their searches easier.
63% of people have clicked on a Google Ad at some point.
41% of users say that they trust paid ads.
50% of users can’t distinguish between paid search ads and organic search results.
94% of users immediately skip over paid search ads.
65% of people click on ads while they’re looking to purchase something.
90% of consumers say that ads play a sizable role in influencing their purchase decisions.
63% of consumers would click on Google Ads over other types of paid ads.
80% of users are more likely to click on an ad if it mentions a business location.
33% of users click on ads because they help answer a particular question.
26% of users click on ads because they mention a brand users are familiar with.