Your site's domain name is not a direct ranking factor. But it can still impact your site's traffic and conversions.
For example, if many people find your website by searching directly by name, you may belarus email list see less traffic after changing the name. But this is more of a brand awareness issue than a ranking issue.
Beyond SEO, your domain name can play an important role in your broader business strategy, naming strategy, and any branding or rebranding campaigns.
It is therefore important to choose the new domain name carefully .
Short, simple domain names tend to be more memorable. But there are also more specific parts of the domain that can affect memorization.
Your domain name is actually made up of two parts:
Second-level domain: The unique identifier for your website (for example, the "semrush" in "semrush.com").
Top-Level Domain: The "extension" or what comes after the second-level domain, including the dot ("..com").
Your top-level domain (TLD) can also impact your website’s performance and how visitors perceive it. According to research by GrowthBadger , .com TLD domains are the most memorable and trustworthy.