The Beginner's Guide to Email Marketing

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Email marketing is one of the easiest marketing methods to start in your business, while consistently generating the highest ROI of all marketing channels. Plus, 95% of consumers check their emails every day (Optin Monster, Consumer Email Tracker), so whether you’re B2C or B2B, targeting teenagers or middle-aged CEOs, email is undoubtedly an effective marketing channel. Keep reading to learn how to get started with email marketing, what email software to use, how to measure success, and more.

Table of contents
1. What is Email Marketing?
2. Why Email Marketing Still Matters in 2022
3. Email Marketing Advantages
4. How to start email marketing
5. How to Grow Your Email List
6. 5 Main Types of Marketing Emails
7. How to A/B test to optimize your emails
8. Recommended Email Marketing Tools  
9. Email Marketing KPIs
10. Conclusion

What is Email Marketing?


Email marketing refers to the use of email by companies to boost chile telegram number database sales, share content, and strengthen relationships with customers. Typically, email marketing includes general email newsletters sent in bulk, personalized emails relevant to specific customer groups, and sales methodology emails.



You should note that email content does differ between B2C and B2B businesses. In the case of B2C, emails are strictly designed to encourage customers to take quick action, so they are often promotional in nature, such as emails sharing Black Friday sales or exclusive coupons.