An Introductory Guide to Sales Lead Generation

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What is sales lead generation? Sales lead generation is the process of identifying people likely to buy your products or services and using marketing to them to get them interested in buying. The ultimate goal is to turn each lead into a sale.

Sales are essential to your business’s success since they’re how you drive revenue. But you can’t drive sales without sales leads. People won’t buy from you until you’ve given them a reason to take interest in what you’re selling, and that’s what sales lead generation can help you accomplish.

What is sales lead generation, though? How can you generate sales leads?

We’ll answer those questions in this blog post, so keep reading to learn more. Then, to get more helpful marketing info, be sure to subscribe to Revenue Weekly, our email newsletter!


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What is sales lead generation?
Sales lead generation is a form of marketing that aims to get people interested in buying your products or services — that is, to turn people into sales leads.

Eventually, the goal is for those people to take the next step and become customers. Of course, they won’t buy without first being interested in what you offer, which is why sales lead generation is important.

3 strategies for generating sales leads
Lead generation for sales isn’t limited to a single marketing strategy. There are a few different strategies you can use to generate leads for your business. Here are three of the best ones to try.

1. SEO and content marketing
One of the best strategies to use for sales lead generation is search engine optimization (SEO) and content marketing. Technically, those are two separate strategies, but they work closely together — content marketing is where you make content, and SEO is where you get that content in front of people.

With content marketing, you develop content for your website that will draw in potential leads. Some of that content will be informational, while some will be more salesy, but it will all get people to visit your site and take an interest in your company.

SEO is how you get that content in front of people. By using SEO best practices like keyword integration, you can help it rank higher in relevant Google search results. When people search for keywords related to your company, they’ll find content from your business and visit your site to view it.

As people read your content, they’ll become more familiar with your business. After they learn more about your company, many of them will become interested sales leads.

2. Pay-per-click (PPC) advertising
Another excellent strategy to use in lead generation for sales is pay-per-click (PPC) advertising. This strategy involves launching paid ads online, especially in Google search results. You can use Google Ads to create your ads and target them to specific keywords.

The convenient part about PPC is that you only pay when someone clicks on your ad. Someone might search for “best manufacturing services,” and if you targeted that keyword with one of your ads, it could show up at the top of search results for that user:

ohio manufacturing ppc ad

You can also run paid ads on third-party websites and social media platforms. Wherever your ads appear, they’ll link to a landing page that encourages users to convert. Even if someone doesn’t convert right then and there, they may still end up becoming a lead.